Senior Marketing Communications Manager

2 weeks ago

Lake City, United States FLSmidth Full time

Create a better future Do you want to make a difference in the world and contribute to a sustainable future? We believe we can develop the technology and gain the know-how to make that difference, tackling the climate challenge. It’s a big responsibility, and we have committed to do it. We have launched our ambition, MissionZero – enabling our customers to move towards zero emissions in mining and cement. We need your skills, curiosity and drive for change to fulfil our goal. Together, we enable our customers to produce the materials needed for a better future. The role The purpose of this role is to drive profitable growth for the FLS Mining business. Develop marketing and communications strategy, implement key strategic imperatives and execution plans that will help us drive marketing (B2B) for demand generation, leads management and build loyalty with our customers to gain market share. This position also contributes to the strategic assessment of new products, services, solutions and innovation by prioritizing and translating market and customer needs into differentiated value propositions. The Sr. Marketing Communications Manager will also work closely with GPLMs, Regional Marketing, Branding and colleagues in the Digital Marketing Team to develop and deliver high-impact marketing messaging and to help launch products and solutions in our defined markets. Your responsibilities Serve as a marketing subject matter expert to enable the GPLMs and Sales team to effectively understand the customer buying journey and articulate the value of FLS Mining products, services and solutions. Transform strategies and goals into an effective marketing plan and activities that create opportunities for increased sales and new business. Work with GPLMs and regional marketing in implementation of our marketing strategy through the development of initiatives that will help deliver leads to the business. Responsible for the development and delivery of the content marketing plan supporting the customer journeys and marketing campaigns, across a range of formats, working with the global marketing team and sales. Work with internal and external stakeholders to orchestrate the execution of awareness and lead generation campaigns and programs using digital marketing channels including email, nurture programs, search marketing, digital advertising and social media along with offline activities such as customer events and conferences. Responsible for all messaging, positioning and content creation for product, service and solution specific marketing and sales enablement. Become a domain expert for customer use cases and industries through market research and close collaboration with GPLMs and Sales to understand their challenges, solutions and business needs. Help define optimized website content to provide an engaging user experience that supports the customer journeys. Plan and execute exhibitions and customer events and related budgets. What you bring BS/BA Degree. 3-5+ years of solid expertise in aspects of product marketing, go to market planning and execution, media, promotional tactics and campaign execution. Excellent command of English - must be fluent in writing as well as spoken. Comfortable and experienced in marketing and developing content for technical products and services, and communicating the benefits of engineering solutions & products. Experience working with CRM systems and marketing automation tools. Proven ability to work effectively with senior leadership, as well as teams in a cross-functional, multi-cultural environment, often with virtual teams. Experience in working on projects across multiple geographies. Ability to be both strategic and tactical as well as ability to see the big picture, plan and organize effectively- keeping track of multiple moving parts and priorities. Ability to deliver within tight time frames, within budget and at a positive ROI. Excellent project management skills to be able to juggle the minutiae of details yet remain focused on the greater goal. A track record of working with integrated marketing campaigns as a team member across multiple functions and on international market. A strong business sense with an ability to effectively manage stakeholders of all levels, across cultures. FLSmidth is the leading supplier of engineering, equipment and service solutions to customers in the mining and cement industries – for more information please visit FLSmidth.com/careers . #J-18808-Ljbffr

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