Senior Manager, Brand Communications

2 weeks ago

Salt Lake City, United States Western Governors University Full time

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. About the Role: The Senior Manager, Brand Communications works directly with Marketing, External Communications, Office of the President, and other cross-organizational executives to define a clear brand communications plan for WGU based on the long-term 5-year strategy of the organization. This role is responsible for regular review and updates to the One WGU brand policy, online brand guide, messaging framework, and WGU visual identity. This position is responsible for developing a holistic understanding of strategic audiences, leveraging information from a wide range of sources, both internal and external, to derive actionable data and analysis. The Senior Manager, Brand Communications will bring a strong student and stakeholder voice in the establishment of messaging strategy and tone of voice to be activated across audience, channel, and department. The Senior Manager will lead an exceptional team responsible for: Coordinating communications and storytelling across departments and entities Ensuring messaging is unified, consistent, impactful, and relevant to all stakeholders and audiences Monitoring brand expression (logo use, copy, imagery, guidelines) and reviewing application across all departments and entities Evangelizing brand communication standards and messaging guidelines Measuring cross-audience brand health and working with accountable parties to recommend approaches Reviewing and approving WGU merchandise offerings WGU has a range of distinct audiences and employs a full range of B2C and B2B marketing and communications tactics; as such, the Sr. Manager of Brand Communications is responsible for establishing a messaging direction that can be activated across audiences, channels, and departments. This role will be responsible for overseeing processes, policies, tools, and approaches to organize WGU's communications, elevate key messages, and eliminate noise. The Brand Communications team's work supports WGU's mission of expanding educational access and attainment, enables continued growth, and aligns with strategic priorities set by the College, Region, and Strategic Partnerships teams. Location: This position requires you to work in a hybrid location, 3 days per week in office at the WGU headquarters 4001 South 700 East Salt Lake City, UT 84107 What You'll Do: * Brand and Messaging Development - Work with the Chief Marketing Officer, Marketing VPs/Directors, and cross-organizational executives on key marketing and communication alignment, including establishment and ongoing refinement of messaging frameworks that define positioning, attributes, and proof points. * Brand and Messaging Activation - Collaborate with partners across Marketing and other organizations to execute brand and messaging strategies. Track and report on success... For full info follow application link. Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.

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