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Senior Product Manager, HIV Community Liaison Marketing Specialist

2 months ago

Foster City, California, United States Gilead Sciences Full time
About the Role

Gilead Sciences is seeking a highly skilled Senior Product Manager to lead the development and maintenance of Community Liaison resources. As a key member of the HIV Franchise Marketing team, you will be responsible for driving the execution of core tactics and managing partnerships with external agencies and internal cross-functional partners.

Key Responsibilities
  • Develop and Implement Marketing Strategy: Support the development and implementation of the HIV Community Liaison marketing strategy and all Community Liaison's deployed resources and programs.
  • Drive Execution and Measurement: Drive execution of core tactics through the management and partnership with external agencies, internal cross-functional partners, brand marketing and CL team. Regularly measures the success of initiatives.
  • Lead Promotional Strategy: Develop and lead key elements of the CL promotional strategy aligned to the franchise and brand campaigns.
  • Secure Marketing Materials: Gain approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secure final production.
  • Ensure Timely Availability: Work across internal and external partners to ensure timely availability of Marketing materials across Gilead systems, both digital and print.
  • Collaborate with Stakeholders: Work cross-functionally with CLs, CL Leadership, Legal, Regulatory, Medical and other key internal stakeholders.
  • Provide Tactical and Strategic Input: Provide tactical and strategic input on key planning teams such as: conventions, national meetings, and field training.
  • Analyze Market and Brand Growth Opportunities: Analyze market and brand growth opportunities and provide logical recommendations; lead any required action planning.
  • Compile and Analyze Data: Compile and analyze multiple data sources to support the team in developing insights and measuring the performance of different programs and tactics, as directed by senior team members.
  • Monitor Industry Trends: Monitor, analyze, and report industry trends, competitive practices; and learnings from our internal market research team to inform recommendations.
  • Manage Budget and Project Timelines: Manage the professional marketing budget and project timelines.
Requirements
  • Bachelor's Degree and Eight Years of Experience: Bachelor's Degree and eight years of experience
  • Masters' Degree and Six Years of Experience: Masters' Degree and six years of experience
Preferred Qualifications
  • Three Years of Marketing Experience: Three years of marketing experience
  • Track Record of Success in Pharmaceutical/Biotech Marketing: Track record of success in pharmaceutical/biotech marketing
  • Previous Experience as a Community Liaison or in Sales: Previous experience as a Community Liaison or in Sales
  • MBA, MPH, MSW or Other Advanced Business Degree: MBA, MPH, MSW or other advanced business degree
  • Experience with Core Promotion of Marketing Strategy, Sales and Regulatory Policies and Practices: Experience with core promotion of marketing strategy, sales and regulatory policies and practices
  • Ability to Conceive, Develop and Implement Multi-Dimensional Marketing and Business Plans: Ability to conceive, develop and implement multi-dimensional marketing and business plans
  • Proven Ability in the Execution of Multiple Initiatives within the Marketing Mix: Proven ability in the execution of multiple initiatives within the marketing mix which require tactful cross-functional execution
  • Demonstrated Understanding of Pharmaceutical Regulatory Requirements: Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Ability to Successfully Work with External Agencies: Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
  • Strong Verbal, Written, and Interpersonal Communications Skills: Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
  • Aptitude for Creative Thinking and Problem-Solving: Must possess an aptitude for creative thinking and problem-solving
  • Ability to Adapt and Thrive in a Fast-Paced Environment: Must be able to adapt and thrive within a fast-paced and dynamic environment
  • Proven Ability to Work Well as Part of a Team: Proven ability to work well as part of a team
  • Therapeutic Area-Specific Experience (HIV Treatment and/or HIV Prevention): Therapeutic area-specific experience (HIV Treatment and/or HIV Prevention)
  • Demonstrated Ability to Manage Budgets: Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
  • This Position May Require Up to 25% Domestic Travel: This position may require up to 25% domestic travel