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Director Marketing Campaigns

2 months ago

Burlington, United States Ascend Learning Full time

Burlington MA Office 25 Mall Rd 6th Floor Burlington, MA 01803, USA

Burlington MA Office 25 Mall Rd 6th Floor Burlington, MA 01803, USA

We Impact Lives Through Purpose-Driven Work in A People First Culture Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs. WHAT YOU'LL DO In this role, you will manage a team of owned and paid channels marketing professionals who are accountable for delivering against B2B demand generation and eCommerce goals. You will partner with the marketing functional leaders on setting plans and objectives. This position requires excellent communication and leadership skills paired with strategic and analytical mindset. WHERE YOU’LL WORK This position will work hybrid in our Burlington, MA or Leawood, KS office. We will consider remote candidates in the United States. HOW YOU’LL SPEND YOUR TIME In collaboration with the Product Marketing teams develop integrated marketing campaign plans that support business objectives and are coherent with customer needs, behaviors and expectations. Oversee the execution of marketing campaigns across channels and audiences ensuring that they achieve business objectives and are delivered on time and within budget. Develop a high-performing team of subject matter experts who are accountable for delivering best-in-class campaigns either directly or through agencies and channel partners. Partner the Brand & Communications team to ensure that campaign messaging is aligned with strategy and informed by intimate customer knowledge. Provide feedback on in-market results and testing to inform content development. Actively participate in the selection and ongoing performance evaluation of media agencies and vendors. Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging Foster strong engagement and healthy collaboration within the organization, specifically with sales operations and sales teams Reporting and presenting: prepare and present reports on campaign and channel performance to senior management and other stakeholders Stay updated on industry trends: They stay informed about the latest marketing trends, technologies, and best practices to ensure the organization remains competitive and innovative. WHAT YOU'LL NEED Education & Years of Experience Bachelor's degree in marketing, communications or business Minimum 10+ years of experience in integrated marketing campaigns including strong paid media background 5+ years in a management role including manager of people manager Significant track record in driving pipeline growth in B2B demand generation models and in direct eCommerce sales Strong track record of executional excellence with proven success implementing sophisticated campaigns Key Skills and Abilities/Qualifications Excellent communication skills and strong executive presence, demonstrated history of presenting to internal business partners and up to the executive level Strategic and analytical thinker adept at translating business objectives into campaigns and tactics Results and growth oriented. Skilled at distilling diverse data sets and maintaining the focus on relevant KPI Deep understanding of digital marketing channels and best practices Strong coaching and mentoring skills BENEFITS Flexible and generous paid time off Competitive medical, dental, vision and life insurance 401(k) employer matching program Parental leave Wellness resources Charitable matching program On-site workout facilities (Leawood, Gilbert, Burlington) Community outreach groups Fostering A Sense of Belonging We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging. About Ascend Learning As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity. Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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