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Marketing Operations Specialist

2 months ago

Burlington, United States EBI Consulting Full time

At EBI we're committed to providing deep technical, industry and commercial real estate expertise to help our clients navigate complexity and realize maximum value for their assets. For 35 years we've been helping investors, lenders, owners, developers, contractors, and property managers mitigate risk and optimize their built facilities for maximum economic, safety, and environmental value. We're unique in our ability to deliver high quality, responsive services across the entire asset lifecycle, from rapid assessments, to advisory, to implementation and verification services, nationwide. Unlike other environmental consulting firms, we provide the full suite of commercial real estate and asset management services through to improvement and verification. Our experts leverage our proprietary assessment methodologies, benchmarking, regulation, and analytics tools across six core domains. EBI is your environmental, sustainability, engineering and health and safety partner, nationwide. Assess. Advise. Improve. Verify. Position Summary EBI Consulting is seeking a Marketing Operations and Communications Specialist to manage our marketing technology, ensure data accuracy and integration, and implement marketing automation campaigns. The ideal candidate should be passionate about marketing technology and possess a strong understanding of marketing automation tools. This is an excellent opportunity to accelerate your career growth on a team of like-minded professionals at a nationally recognized Top 200 Environmental Firm. This is a full-time salaried position, and the Marketing Operations and Communications Specialist will report to the Marketing Manager. The ideal candidate will be based near our Burlington, MA corporate headquarters and excited about a hybrid work environment. This is an early-career position and budgeted as such. Essential Duties and Responsibilities Manage and maintain EBI's marketing technology, including marketing automation platforms, CRM systems, and analytics tools, ensuring seamless execution and data accuracy. Oversee EBI's website management, with a focus on aligning content with technical SEO best practices, potentially bringing this responsibility in-house. Develop and execute marketing automation campaigns, including lead nurturing, lead scoring, and customer lifecycle campaigns, with a focus on audience segmentation and data security. Create and distribute internal communications, including employee newsletters and managing the intranet, ensuring content is timely and relevant. Analyze campaign performance, providing insights and recommendations for real-time optimization and reporting. Manage relationships with external vendors and partners as needed. Qualifications and Capabilities: Bachelor's degree in marketing, communications, analytics, or a related field. 2-5 years of proven experience in a marketing role, with strong experience in marketing automation tools like HubSpot and NetSuite. Experience in CRM management, particularly with tools like ZoomInfo, and a deep understanding of data integration best practices. Excellent communication skills, with experience working closely with sales organizations to align marketing and sales efforts. Application Disclaimer At EBI, we cultivate a welcoming and collaborative culture. We are proud to be an Equal Employment Opportunity employer and encourage diverse candidates to apply. We do not discriminate against qualified individuals based on their status as a protected veteran or individuals with disabilities, nor do we discriminate based on sex, race, color, religion, national origin, age, marital status, gender identity, gender expression, or sexual orientation. All vendors are expected to maintain a working environment free from discrimination or harassment. #LI-Burlington #J-18808-Ljbffr