Field Marketing Specialist

1 week ago

Burlington, United States Ping Identity Full time

About Ping Identity: At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. About The Role: We are looking for a proactive, forward-thinking Field Marketing Specialist, remote based in the ET or CT timezone, to support the planning and execution of integrated marketing strategy and implementation across the entire East AMER and Canada region, in support of the financial objectives of Ping Identity's North American business. This role requires experience across lead generation marketing channels, to support pipeline generation activities. This position will report to the Senior Field Marketing Manager and the primary focus will be working alongside and in collaboration with the Field Marketing and Sales Directors of the entire East AMER and Canada region to plan and deliver comprehensive multi-touch campaigns into verticals and strategically named accounts. Responsibilities: Support the GTM strategy and implementation of marketing initiatives, delivering pipeline coverage for the East sales organization. Plan, coordinate, and execute regional events, including conferences, seminars, webinars, and virtual events. Manage all aspects of event logistics, including venue selection, budget management, vendor coordination, campaign event briefs, email and LinkedIn promotional copy, list uploads and tagging, collaborating with all relevant stakeholders as needed to ensure proper execution. Work cross-functionally with sales, product, and executive teams to ensure event goals are aligned with overall marketing and business objectives. Measure and report on the success of events through key metrics such as attendance, lead generation, and post-event follow-up. Collaborate and engage with relevant internal departments as needed, including the sales organization, digital, product and corporate marketing, marketing operations, partner organization and more. Utilize regional marketing dashboards and reports in Salesforce and Tableau, to track the effectiveness & impact of marketing investments on pipeline generation. Leverage and become proficient using necessary sales and marketing technologies, including Marketo, Salesforce.com, ZoomInfo, 6Sense, Sendoso, Splash and more. Design and produce event marketing materials such as invites, flyers, posters, web banners/social tiles etc. using tools such as Canva. Assist with event logistics e.g. stand shipments, staffing, giveaways, branding. Required Skills & Qualifications: Bachelor's degree in marketing, business, or in a related field. Working in ET or CT time zones is preferred. Minimum 3 years of directly relevant, hands-on marketing experience with a demonstrated ability to execute successful integrated marketing programs preferably in the B2B tech industry. Ability to work independently, creatively and analytically. Proven ability to work with sales teams and multiple levels of management, while being highly responsive and able to multitask. Experience with key sales and marketing technologies a plus (examples include Marketo, Salesforce.com, Google Suite etc). Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences. Ability to manage, collaborate, leverage and thrive in a fast-paced fast-growing matrix environment. High energy, enthusiasm, initiative, and flexibility. Working knowledge of SFDC. Positive attitude and work collaboratively. Strong initiative and ability to work independently or collaboratively. Life at Ping: We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day. Here are just a few of the things that make Ping special: A company culture that empowers you to do your best work. Employee Resource Groups that create a sense of belonging for everyone. Regular company and team bonding events. Competitive benefits and perks. Global volunteering and community initiatives. Our Benefits: Generous PTO & Holiday Schedule. Parental Leave. Progressive Healthcare Options. Retirement Programs. Opportunity for Education Reimbursement. Commuter Offset (Specific locations). Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self. We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. #J-18808-Ljbffr

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