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Business Development

1 month ago

New York, United States Buchanan Legal Professional Services Full time

A prestigious international law firm is seeking a Business Development & Marketing Manager for their Corporate & Tax practice groups. This hybrid role is based in New York City.

The Business Development & Marketing Manager (Corporate & Tax) will be responsible for creating and implementing business development strategies to support the growth, client acquisition, and retention within the firm's Corporate and Tax practice groups. This role will work closely with practice group leaders, attorneys, and the Chief Marketing Officer to enhance the firm's market position and achieve strategic objectives.

Responsibilities:

  • Collaborate with the Corporate and Tax practice leaders and the Chief Marketing Officer to establish and implement business development and marketing strategies.
  • Develop and execute business development initiatives to strengthen and expand the firm's client relationships and cultivate new business opportunities.
  • Advise attorneys on the development and implementation of their individual business development plans.
  • Lead the preparation and management of client pitches and proposals, including gathering relevant experience, conducting research, drafting responses, securing internal approvals, and collaborating with other stakeholders.
  • Maintain a database of representative experience and case studies for the Corporate and Tax practice groups.
  • Conduct ongoing client, prospect, and industry research, providing competitive intelligence and analysis on emerging market and industry trends.
  • Prepare research and marketing materials for meetings with prospective clients.
  • Work with the Director of Communications to develop marketing collateral, ensuring adherence to the firm's branding standards.
  • Evaluate and recommend business events and organisations to focus attorneys' efforts and enhance the firm's market presence.
  • Coordinate with attorneys attending events, developing and evaluating leads on potential clients.
  • Participate in key business and industry professional organisations, identifying partnership opportunities to enhance the firms position in the marketplace.
  • Identify and secure speaking opportunities for attorneys by monitoring event calendars and trade publications.
  • Develop and manage an annual calendar for legal industry rankings, recognitions, and award submissions, and handle the completion of submissions.
  • Oversee the evaluation, approval, and processing of attorney membership dues.

Qualifications:

  • Bachelors degree in marketing, business, or a related field.
  • A minimum of 5 years of related experience within in a law firm or professional services environment.
  • Excellent verbal, written, and presentation skills, with the ability to clearly communicate ideas to various audiences.
  • Strong organizational and time management skills, with the ability to manage and implement multiple projects simultaneously in a deadline-driven environment.
  • Demonstrated critical thinking skills, including the ability to gather, analyse, and apply research and data to make strategic recommendations.
  • Ability to establish and maintain the trust and confidence of key stakeholders and act as a strategic advisor.
  • Advanced proficiency in MS Office suite (Word, PowerPoint, Excel), Adobe Acrobat, and marketing databases; knowledge of Adobe Creative Suite is a plus.

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