CRM Specialist, Marketing and Communications

2 months ago


Union, United States UC Health Full time

The CRM Specialist is a pivotal role in our digital marketing team, responsible for harnessing the power of our CRM tool to drive effective marketing and communication strategies. This individual will take ownership of the CRM tool as a primary channel, ensuring its optimal use for marketing automation, strategy development, and overall alignment with our marketing and communications objectives. With a keen understanding of the customer journey, the CRM Specialist will leverage the CRM platform to create personalized and targeted campaigns with marketing leads, ensuring that our communications are timely, relevant, and impactful. They will continuously evaluate and refine our CRM strategies, ensuring that the tool is not just a repository of customer data but a dynamic platform that fosters meaningful customer relationships and drives business growth. About Us About the Team



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