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Marketing Specialist

2 months ago

Lansing, United States Ayers Basement Systems Full time

Marketing Specialist

We are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email marketing campaigns, social media, brand reputation management and acting as a key cross-functional partner in lead generation efforts.

What you can expect:

Pay: 50k-60k Health, Dental, and Vision Insurance 401k with company match Paid time off Paid Holidays Paid and Life insurance Employee Assistance Program To work for a company voted Top Workplace for 2023 and received 2023 BBB Torch Awards for Ethics.

How you create impact: Create engaging, and informative content across various formats such as job stories, before and afters, blog posts, articles, case studies and social media posts for internal and external purposes. Execution of marketing campaigns, including email marketing, newsletters, social media, and content creation Manage social media platforms, create engaging content, and respond to customer inquiries and comments. Respond to customer reviews to elaborate on the customer experience and reinforces the company’s brand. Develop and implement effective content strategies to drive brand awareness, engage our target audience, and generate leads. Monitor and report on the performance of marketing campaigns. Manage and inventory trade show equipment. Monitor and evaluate trade show performance, gathering feedback and implementing improvements for future events. Oversee select trade shows, including registration, booth transportation, onsite team preparation and travel, cross-functional communication, PowerPoint deck creation and presentations, reporting/budget, and all other logistics. Oversee attire, swag and collateral ordering and ongoing inventory. Collaborate with cross-functional teams, including marketing, design, sales, and technical subject matter experts to align content initiatives with overall marketing campaigns and business goals.

This is a hybrid position that requires some local travel during trade show season. While this position is hybrid, we are looking for someone to be onsite 2-3 days a week or as needed to meet their individual position’s needs.

Schedule:

Occasional weekend work may be required January-March during trade show season

What makes you stand out: Bachelor’s Degree in Communications, English, Marketing, or related field

or

3-5 years of experience in a similar role or relevant work experience Excellent writing skills and expertise integrating brand voice into B2C communications. Demonstrated ability to successfully manage projects. Strong proofreading skills and attention to detail. Solid understanding of social media channels, strategies, analytics, and history managing customer conversations Experience in trade show and event management in the B2C space. Strong time management and attention to detail skills. Strong acumen of Microsoft Excel, PowerPoint, Outlook, Word, and Salesforce. Be willing and able to travel to events as needed. Ability to work cross-functionally with strong collaboration skills. You must be physically able to assist in booth setup and teardown, being able to lift 20 lbs. and maneuver large totes and equipment.

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