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Marketing Specialist
2 months ago
TRIGO Americas Marketing Specialist
Remote
Greater Detroit area
Full-time with Benefits
TRIGO, a global quality management company, is seeking a multi-talented and skilled Marketing Specialist for the Americas B2B marketing department. The Marketing Specialist is responsible for developing, creating, implementing, monitoring and measuring marketing programs and campaigns for the Americas. This individual will possess a multi-faceted skill set which would include graphic design, database management, email marketing, digital marketing, video creation, social media, lead generation, and tradeshows/events.
Duties and Responsibilities
Our candidate will work with a variety of internal and external TRIGO stakeholders from many countries and cultures on branding, awareness, revenue-driven and value-added marketing projects including:
Lead Generation
Marketing Collateral- Graphic creation of marketing materials including brochures, flyers, signage, and tradeshow displays.
Email Marketing- Graphically design, layout, create and write email marketing campaigns in MailChimp and/or other software programs. Create and generate targeted email lists for campaigns.
Webinars- Design and write registration pages and forms for webinars, email blasts and other promotional campaign assets.
Social Media- Create Facebook and LinkedIn page graphics and text for social media messaging.
Digital Marketing- Create digital ad campaigns and report metric tracking results.
Websites/Landing Pages- Develop, create and deploy website landing pages. Keyword optimize, monitor SEO and report results.
Video- Create, film and edit videos for social media, website, company information and promotional campaigns.
Database Management- Work with our Microsoft Dynamics database and Excel for email marketing campaigns and lead generation.
Tradeshows/Events -Create and maintain booth elements including display properties, signage, literature and promotional products.
Assist Sales Team in Business Development Opportunities
Presentations- Graphically design and write custom Request For Quote/new business development PowerPoint presentations, proposals and case studies that support our Sales Team.
Lead Generation- Lead generation, qualification and distribution.
Support Human Resources Programs
Recruitment -Support HR recruitment initiatives including writing and graphically designing flyers, signage, presentations and collateral for company recruitment.
Employee Relations -Create and deploy IMPACT talks and safety awareness materials.
Employee Newsletter- Write, graphically design and electronically distribute the America's company newsletter. Includes interviewing article contributors, writing articles and capturing photos/creating graphic designs to support newsletter creation.
Maintain Corporate Brand Integrity
Brand Guidelines -Maintain and adhere to all corporate brand identity guidelines for all marketing materials.
Other duties and/or responsibilities as assigned.
Required Job Skills, Competencies & Experience
Previous B2B marketing experience
Fluent English and excellent writing/copywriting skills
Exceptional graphic and PowerPoint design presentation skills
Video filming, development, creation and editing video footage
Creating, developing and deploying landing pages that are SEO optimized
Microsoft Dynamics database usage
Webinar creation and deployment
Microsoft Office Suite skills: Word, Excel, PowerPoint
Creating and deploying email marketing campaigns via Mailchimp and/or other email software programs including graphics, registration pages and forms
LinkedIn & Facebook design, social posting and implementation
Creation and deployment of digital ad campaigns
Ability to work under tight deadlines and on numerous projects simultaneously
Capacity to collaborate effectively across various cultural and demographic backgrounds
Previous experience marketing in the quality or manufacturing industries
10-15 years of experience
Required Education
Bachelor's Degree in Marketing or Communications.
Software Usage Requirements
Adobe Creative Suite
Pitchy
Camtasia
Zoom
Google Analytics
Semrush
Microsoft Office
Microsoft Teams
SharePoint
Additional Skills Considered Beneficial
Working with ChatGPT and AI
Bilingual-can speak and write Spanish
Location:
Remote position and on-site office located in Auburn Hills, MI.
Travel:
Minimal travel may be required.
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