Senior Digital Marketing Specialist

1 month ago


Detroit, Michigan, United States American Iron & Metal (AIM) Full time
Company Overview
American Iron & Metal (AIM) is a global leader in the metal recycling industry with multiple sites and employees worldwide. They are committed to sustainability and excellence in all their business divisions, including metal recycling, auto-parts sales, and manufacturing.

Position Overview
We are looking for a Senior Digital Marketing Specialist to lead a new project focused on generating leads for our car buying program. The ideal candidate will be responsible for developing and implementing digital marketing strategies to attract high-quality leads through various channels.

Key Responsibilities:
  • Create and execute digital marketing campaigns for lead generation.
  • Manage SEM strategies and CPC campaigns.
  • Optimize Meta Campaigns for lead generation.
  • Identify new lead generation channels.
  • Design and oversee WordPress landing pages.
  • Manage organic presence on different platforms.
  • Analyze campaign performance and optimize based on insights.
  • Stay updated on digital marketing trends and technologies.
Qualifications:
  • Bachelor's or master's degree in Marketing or a related field.
  • Minimum 3 years of digital marketing experience.
  • Proven experience with Google Search Ads and Meta campaigns.
  • Strong analytical and data-driven mindset.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication and organizational skills.
  • Ability to work independently and propose innovative solutions.
Additional Information:
  • Full-time permanent position with competitive benefits.
  • Support for career development and success.
  • Diverse and rewarding work environment.


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