Marketing Specialist I

1 month ago

Detroit, United States Gannett Co. , Inc. Full time
|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

The Marketing Specialist works to position and promote brands and products of Michigan.com and the Detroit News across all platforms and events. The ideal candidate thrives in a fast paced, ever-changing environment, handles multiple projects at once, is organized and has demonstrated social media skills and loves a challenge. You will get to work on world class events, learn all about how a modern newsroom works, and use your skills to grow subscriber audience and promote our brands. This works includes but is not limited to campaign, promotional development and execution for all brands and associated products.

Duties and Responsibilities:
  • Responsible for creating and executing an effective paid social media strategy for The Detroit News to attract new subscribers and engage current readers.
  • Develop and manage relationships with outside media outlets such as TV and radio to get our talent, products and events featured and grow audience on these platforms. This also include writing press releases and working with outside media promotion to our events.
  • Write and executive trade/sponsorship agreements including meeting with sponsors as needed.
  • Acts as a liaison with event sponsors to ensure fulfillment of all sponsorship benefits in accordance with their agreements.
  • Develop relationship and partner with internal editorial team to help grow subscribers and promote engagement.
  • Collaborate with the Marketing Manager to develop marketing strategies across social, digital and traditional platforms for subscribers' growth based on knowledge accumulated with internal editorial team relationship.
  • Coordinate event -specific duties within defined timelines and established expense budgets.
Qualifications:
  • Bachelor's degree. At least 1- 2 years' experience in marketing, public relations or related field.
  • Prefer experience and/or knowledge of media solutions, marketing campaign development, event marketing, consumer events, and public relations.
  • Key leadership competencies include ability to: demonstrate professional interpersonal skills with internal and external customers, maintain confidentiality of company information, prepare reports accurately and within time deadlines, ability to coordinate several tasks simultaneously within a fast-paced environment, excellent organizational skills, professional presentation and/or facilitation skills.
Benefits:
  • Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more
  • Generous Time off package including Company Paid Holidays
  • Energized and passionate team with a fun and flexible workplace

LOCALiQ
#LI-Hybrid
#LI-AM1
#salesgnt

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.

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