Marketing Assistant

2 weeks ago

Winona, United States WNB Financial, N.A. Full time

Job Type

Full-time

Description

Position Summary:

Assists the Marketing Team by coordinating, monitoring, and executing marketing initiatives across a variety of channels and in all markets to meet the Bank's strategic marketing plan and objectives. Utilizes creativity and organization working with digital and traditional marketing. Represents WNB while coordinating and executing events and community giving. Understands and completes job responsibilities in accordance with federal and state regulations.

Essential Functions:

Administrative 35%

  1. Tracks and monitors marketing performance indicators for campaigns, digital engagement, and events
  2. Researches, orders, inventories, and distributes ad novelties and logo wear as directed
  3. Coordinates, tracks, and reports on community giving in all markets
  4. Monitors competitor ads and promotions in all markets
  5. Tracks and maintains the Bank's historical archives
Graphic Design and Campaigns 35%
  1. Assists with graphic design and implementation of marketing materials, for digital and traditional marketing, social media, external communications, public relations, and internal documents as directed
  2. Serves as the Bank's photographer and videographer as directed
  3. Schedules and distributes advertising materials to vendors as directed
  4. Updates, monitors, and archives the Bank's marketing efforts
Events 20%
  1. Coordinates vendors, staff, and volunteers as directed for bank and community events in all markets
  2. Prepares materials, assists in the set up and take down for bank and community events in all markets as directed
  3. Maintains the event calendar for all markets
  4. Assists in measuring event success and makes recommendations for improvement
Additional Duties and Responsibilities 10%
  1. Assists with coworker marketing, branding, referral, and social media training
  2. Provides tours of the Historic Downtown Winona Office
  3. Serves as a community and Bank representative
  4. Participates in internal and external training and development opportunities as required
  5. Other job-related duties necessary to carry out the responsibilities of this position


Requirements

Work Relationships and Scope:

Regular contact with co-workers. Works periodically with clients. Regular contact with suppliers/vendors; occasional contact with community/trade/professional affiliations. Works regularly with highly confidential business and client information.

Performance Dimensions:

Quality, accuracy, reliability, thoroughness and timeliness of work performed and services provided to clients and co-workers; strong attention to detail; highly organized; knowledgeable on bank products and services; keeps Bank and client information confidential; demonstrates friendly and helpful approach and attitude toward internal and external clients. Effectively communicates and develops good working relationships with all co-workers and clients; professional workplace appearance and conduct; honesty and integrity in all client and co-worker communications; reliability in reporting to work regularly and on time. Understands Bank policies and procedures and applicable state and federal regulations; remains current in field and utilizes that information where practical; participates in training and appropriate professional development. Demonstrates professionalism, commitment to the job, and loyalty to the Bank.

Knowledge, Skills and Abilities:

A degree or certification in marketing, communications, or related field required. Previous marketing, graphic design, website/social media management and event planning preferred. Experience with Adobe Creative Cloud and Microsoft Office required. Familiarity with financial institution products, operations, and procedures preferred. Must possess courteous and professional customer service attitude; excellent verbal and written communication skills. Ability to maintain the integrity of highly confidential client and Bank information. Must be able to demonstrate effective organizational and planning skills. Must possess strong computer skills; technical ability to input and retrieve computerized information; knowledge of graphic design and web software; basic mathematical skills up to and including decimals; legible handwriting. Must be able to deal effectively with time pressures and stress that can change hourly depending on level of activity; effective problem solving and research skills. Must be a self-starter and independent thinker and meet goals as outlined by the Marketing Manager.

Working Conditions:

Work is performed largely in an office environment with minimal chance for personal injury. Occasional out-of-town and overnight business travel (air or auto) is required for business and education. Regular mental and visual concentration for computer usage required. Regular use of telephone. Frequent repetitive use of keyboard for approximately 7 hours per day. Requires ability to receive and provide detailed information through verbal and written communication. Requires near-, mid-range, and far vision; depth perception, color vision, and field of vision. Will alternate sitting, standing, and walking throughout work shift. Bend, turn, lift, and carry up to 50 pounds of documents, event/ad novelty items, office supplies. Hours of work are generally during regular business hours, but also include occasional nights and weekends for events. There will be some variation in work hours due to special projects, deadlines, community events, and other concerns.

Equipment Used:

Operates personal computer in a Windows environment for word processing, spreadsheets, graphic design, web design, e-mail, internet, and other bank specific software. Operates core systems on Silverlake. Utilizes a variety of office equipment including computer, printer, ten-key calculator, copy machine, multi-line telephone, cart, digital camera, multi-media projector, paper cutter, and laminator.

EEO/AA Employer/Vets/Disability

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