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Marketing Coordinator
2 months ago
WNB Financial, N.A. is seeking a highly skilled and organized Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in assisting the Marketing Team in coordinating, monitoring, and executing marketing initiatives across various channels and markets to meet the Bank's strategic marketing plan and objectives.
Key Responsibilities- Administrative Support
- Track and monitor marketing performance indicators for campaigns, digital engagement, and events
- Research, order, inventory, and distribute marketing materials and logo wear as directed
- Coordinate, track, and report on community giving in all markets
- Monitor competitor ads and promotions in all markets
- Track and maintain the Bank's historical archives
- Graphic Design and Campaigns
- Assist with graphic design and implementation of marketing materials, for digital and traditional marketing, external communications, public relations, and internal documents as directed
- Serve as the Bank's photographer and videographer as directed
- Schedule and distribute advertising materials to vendors as directed
- Update, monitor, and archive the Bank's marketing efforts
- Events
- Coordinate vendors, staff, and volunteers as directed for bank and community events in all markets
- Prepare materials, assist in the setup and take down for bank and community events in all markets as directed
- Maintain the event calendar for all markets
- Assist in measuring event success and make recommendations for improvement
- Additional Duties and Responsibilities
- Assist with coworker marketing, branding, referral, and social media training
- Provide tours of the Historic Downtown Winona Office
- Serve as a community and Bank representative
- Participate in internal and external training and development opportunities as required
- Other job-related duties necessary to carry out the responsibilities of this position
- Work Relationships and Scope
- Regular contact with co-workers
- Works periodically with clients
- Regular contact with suppliers/vendors; occasional contact with community/trade/professional affiliations
- Works regularly with highly confidential business and client information
- Performance Dimensions
- Quality, accuracy, reliability, thoroughness, and timeliness of work performed and services provided to clients and co-workers
- Strong attention to detail
- Highly organized
- Knowledgeable on bank products and services
- Keeps Bank and client information confidential
- Demonstrates friendly and helpful approach and attitude toward internal and external clients
- Effectively communicates and develops good working relationships with all co-workers and clients
- Professional workplace appearance and conduct
- Honesty and integrity in all client and co-worker communications
- Reliability in reporting to work regularly and on time
- Understands Bank policies and procedures and applicable state and federal regulations
- Remains current in field and utilizes that information where practical
- Participates in training and appropriate professional development
- Demonstrates professionalism, commitment to the job, and loyalty to the Bank
- Education and Experience
- A degree or certification in marketing, communications, or related field required
- Previous marketing, graphic design, website/social media management, and event planning preferred
- Technical Skills
- Experience with Adobe Creative Cloud and Microsoft Office required
- Familiarity with financial institution products, operations, and procedures preferred
- Soft Skills
- Courteous and professional customer service attitude
- Excellent verbal and written communication skills
- Ability to maintain the integrity of highly confidential client and Bank information
- Strong organizational and planning skills
- Strong computer skills; technical ability to input and retrieve computerized information
- Knowledge of graphic design and web software
- Basic mathematical skills up to and including decimals
- Legible handwriting
- Ability to deal effectively with time pressures and stress
- Effective problem-solving and research skills
- Work Environment
- Work is performed largely in an office environment with minimal chance for personal injury
- Occasional out-of-town and overnight business travel (air or auto) is required for business and education
- Physical Demands
- Regular mental and visual concentration for computer usage required
- Regular use of telephone
- Frequent repetitive use of keyboard for approximately 7 hours per day
- Requires ability to receive and provide detailed information through verbal and written communication
- Requires near-, mid-range, and far vision; depth perception, color vision, and field of vision
- Will alternate sitting, standing, and walking throughout work shift
- Bend, turn, lift, and carry up to 50 pounds of documents, event/ad novelty items, office supplies
- Computer and Software
- Operates personal computer in a Windows environment for word processing, spreadsheets, graphic design, web design, e-mail, internet, and other bank-specific software
- Office Equipment
- Operates core systems on Silverlake
- Utilizes a variety of office equipment including computer, printer, ten-key calculator, copy machine, multi-line telephone, cart, digital camera, multi-media projector, paper cutter, and laminator