Marketing Coordinator
3 days ago
WNB Financial, N.A. is seeking a highly motivated and detail-oriented Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in assisting the Marketing Team in coordinating, monitoring, and executing marketing initiatives across various channels and markets to meet the Bank's strategic marketing plan and objectives.
Key Responsibilities- Administrative (35%)
- Track and monitor marketing performance indicators for campaigns, digital engagement, and events
- Research, order, inventory, and distribute promotional materials and logo wear as directed
- Coordinate, track, and report on community giving in all markets
- Monitor competitor ads and promotions in all markets
- Track and maintain the Bank's historical archives
- Graphic Design and Campaigns (35%)
- Assist with graphic design and implementation of marketing materials, for digital and traditional marketing, external communications, public relations, and internal documents as directed
- Serve as the Bank's photographer and videographer as directed
- Schedule and distribute advertising materials to vendors as directed
- Update, monitor, and archive the Bank's marketing efforts
- Events (20%)
- Coordinate vendors, staff, and volunteers as directed for bank and community events in all markets
- Prepare materials, assist in the set up and take down for bank and community events in all markets as directed
- Maintain the event calendar for all markets
- Assist in measuring event success and make recommendations for improvement
- Additional Duties and Responsibilities (10%)
- Assist with coworker marketing, branding, referral, and social media training
- Provide tours of the Historic Downtown Winona Office
- Serve as a community and Bank representative
- Participate in internal and external training and development opportunities as required
- Work Relationships and Scope: Regular contact with co-workers. Works periodically with clients. Regular contact with suppliers/vendors; occasional contact with community/trade/professional affiliations.
- Performance Dimensions: Quality, accuracy, reliability, thoroughness, and timeliness of work performed and services provided to clients and co-workers; strong attention to detail; highly organized; knowledgeable on bank products and services; keeps Bank and client information confidential; demonstrates friendly and helpful approach and attitude toward internal and external clients.
- Education and Experience: A degree or certification in marketing, communications, or related field required. Previous marketing, graphic design, website/social media management, and event planning preferred.
- Skills and Abilities: Experience with Adobe Creative Cloud and Microsoft Office required. Familiarity with financial institution products, operations, and procedures preferred. Must possess courteous and professional customer service attitude; excellent verbal and written communication skills.
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