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Senior Manager, Marketing Automation

2 months ago

Little Ferry, United States OutSystems Full time

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems

About OutSystems

OutSystems is the pioneer of the fast-growing high-performance low-code development market. The company empowers organizations to innovate their businesses through software, and we are looking for talented and motivated individuals to join our team.

The OutSystems high-performance low-code platform is considered one of the leading application development solutions by customers, analysts such as Gartner and Forrester, and partners around the world. The platform gives organizations – from small and mid-sized businesses to enterprises – the tools to build, deliver, manage, and evolve mobile and web applications that are unique to their businesses. With high-productivity, AI-assisted tools, customers can tackle any strategic challenge – from modernizing and integrating their existing applications to automating business and workplace processes, and creating exceptional customer apps and experiences. Solutions built with OutSystems are secure, resilient, cloud-native, built to scale, and can be continuously evolved.

OutSystems is a truly global organization, with customers across 87 countries and 22 industries, more than 400 partners, and a 600,000-developer community. The company is known for creating a culture of innovation inside its customer organizations, with many working with OutSystems for more than a decade.

Founded in 2001 in Portugal, we have offices in Lisbon, the United States, the United Kingdom, the Netherlands, Germany, France, the UAE, India, Japan, Hong Kong, Malaysia, Singapore, and Australia, and of course a thriving and collaborative worldwide community of remote employees. OutSystems continuously receives leadership recognition from the top analyst firms, the CODiE Awards, SD Times 100, Cloud100, and other influential groups.

Our team members are at the core of a dynamic, industry-leading company that is helping organizations of all sizes across the globe innovate their businesses through the power of software.

What You Will Lead/Do Or Key Responsibilities

Manage and optimize the marketing automation platform (Marketo) and related integrations and data sources (Salesforce, ZoomInfo, 6Sense, On24, etc.) Own, execute, and optimize Marketo configurations to support complex marketing workflows within lead scoring (lifecycle, consent management, data management, etc.) Manage integration, API call, & sync strategy for Marketo and all marketing technologies to maintain processing efficiencies Determine & own strategic projects to optimize Marketo configurations and consult on implementation strategy Own campaign operations relationships & lead optimization projects with feedback and first-hand experience Leverage current data orchestration to provide direction on new campaign set up to fill those requirements Continuously audit Marketo instance to help diagnose system bugs, design solutions and implement updates to technical setup Own cross-functional team relationships and own projects to build new processes to support the needs of cross-functional teams, mainly Marketing and Sales and lead handoff Build relationships and collaboration between marketing, sales, and other relevant departments to ensure a foundational partnership with all teams

Qualifications / What You Need To Succeed

5-8 years of experience in B2B Marketing Operations Marketo Certified Expert 3+ years experience as a Marketo administrator, with in-depth knowledge in building and deploying Marketo campaigns that leverage various capabilities such as lead scoring, lead nurturing, dynamic content, and analytics A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus. Experience implementing UTM tracking and tagging requirements to support analytics and reporting activities across all digital channels Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment. Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.

The Longer Story

One of the fastest-growing B2B software companies in the world, OutSystems is on a mission to enable every organization to innovate through software. We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage, and evolve the software that is a low-code market leader and preferred by professional developers around the world.

OutSystems is a truly global company, with more than 525,000 developer community members, 1,700 employees, 400 partners, and thousands of active customers in over 87 countries and across 22 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, and Singapore, and of course has a thriving, worldwide community of remote employees.

Working at OutSystems

We do not have many rules, but we do have high standards and a culture of global collaboration. Our commitment to our culture is highlighted in The Small Book of the Few Big Rules, written by our Founder and CEO, Paulo Rosado. This commitment to culture landed us in the Forbes top cloud computing employers four years in a row.

We grow, change, and innovate, and give our teams the space to be proactive and creative.

We care about growth and development. Vertical career progression is obvious, and we also encourage lateral moves, joining different teams, and mastering new skills. Global colleagues who are as smart, hardworking, and driven as you. Our DNA is disrupting the status quo. It is why our company exists. We “Ask Why” a lot. It helps us connect our individual work to the bigger picture and often uncovers a better, more agile way.

What do we have to offer you?

A company that continues to grow, change and innovate, and gives our teams the space to be proactive and creative. Real career opportunities. We care about growth and development. Vertical career progression is an obvious possibility, but we also offer the possibility for lateral moves, joining different teams, and mastering specific skills. Work colleagues that are as smart, hardworking and driven as you – and a team that is global. A company culture that is based on transparency, teamwork and excellence (as promised in our Small Book of the Few Big Rules and delivered every day.) Disrupting the status quo is in our DNA. In fact, it’s why our company exists. We “Ask Why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.

Are you ready for the next step in your career? Then we’d love to hear from you

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.

Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software #J-18808-Ljbffr