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Content Marketing Manager
3 months ago
What You’ll Do
As a Content Marketing Manager at PermitFlow, you'll play a crucial role in shaping our brand narrative and driving pipeline growth through compelling content. You'll be responsible for crafting and executing a content strategy that resonates with our audience while aligning with marketing objectives and pipeline goals. This role involves both strategic planning and hands-on content production across various mediums.
Responsibilities
Content Strategy & Execution: Develop and implement a content strategy to drive pipeline growth, producing engaging content across various channels.
Cross-functional Collaboration: Collaborate with multiple teams to create compelling content for key marketing campaigns and events.
Content Production: Produce high-quality content, including scripts, social media posts, and landing pages, ensuring alignment with brand and marketing objectives.
SEO Optimization: Integrate SEO best practices into content creation, including keyword research and leveraging SEO tools to optimize reach and engagement.
Continuous Improvement: Work to enhance the quality and consistency of written and verbal communication across the organization.
Qualifications & Fit: - 4+ years of experience in content marketing or a writing-intensive field such as journalism or communications.
Experience in B2B marketing, preferably within the SaaS industry.
Strong storytelling skills with the ability to uncover powerful brand narratives from diverse sources.
Demonstrated writing and editing skills across various channels.
Self-motivated and organized with the ability to meet deadlines and prioritize tasks effectively.
Creative and thoughtful approach to content marketing, leveraging analytics to inform creative decisions.
Experience and/or passion for the construction and building permit space.
Benefits: - Competitive salary and equity packages
Home office & equipment stipend
Flexible working hours & unlimited PTO
Health, dental, and vision insurance
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