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Planner (Marketing/Emerging Media)
2 months ago
Job title: Planner (Marketing/Emerging Media)
Department:
Media
Employment Type:
Full-Time
Minimum Experience:
At least 6 months in position offered or as a search marketing strategist
PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Planner (Marketing/Emerging Media). With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.
RESPONSIBILITIES:
Involved in reviewing markets and developing recommendations for the most effective use of emerging media for our company and markets.
Full understanding of clients' businesses, develop, grow, and maintain relationships with internal teams and external partners.
Work closely with media team members, investigate and actively pursue innovative communications opportunities in the biddable, emerging media marketplace.
Search & social strategy planning, research and ad copy, campaign set-up and planning, check and optimize on targeting and ad performance, and related reporting.
Identify trends in data, provide insights for the team, read graphs and charts, and analyze large sheets of data.
Measurement and tracking methods to achieve campaign KPIs, review performance metrics for advertising and landing pages, and perform other duties as required.
QUALIFICATIONS:
Master's degree in communications, media, or related field
At least 6 months in position offered or as a search marketing strategist
Optimize digital campaigns for e-commerce clients through ad channel diversification and audience segmentation
Grow digital marketing activities for various brands
Plan and execute emerging media campaigns
Use performance metrics for advertising
Analyze large amounts of data
Buying paid media/ads on Facebook/Instagram, TikTok, Snapchat, and Google or YouTube
Strategic media planning & campaign management
Market research within the entertainment industry
Translate research data into actionable insights through story-driven reports and presentations
Salary Range:
$79,622 to $85,000 per year
While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.
Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics, or any other protected characteristic.
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