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Media Buyer and Negotiation Specialist
2 months ago
Company Overview:
Publicis Media leverages the capabilities of contemporary media through its global agency brands including CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom, and Zenith. As a pivotal segment of Publicis Groupe, which is listed on Euronext Paris (CAC 40), Publicis Media's digital-first and data-driven strategies are designed to deliver value to clients and foster growth in a platform-centric landscape. The organization operates in over sixty countries, employing more than 23,000 professionals worldwide.
Key Responsibilities:
- Manage, negotiate, and oversee National Video media purchases.
- Provide guidance and mentorship to Assistant Negotiators.
- Support the training of media interns within the team.
- Engage in negotiations and procure National Video scatter/upfront initiatives.
- Stay informed about market trends through industry meetings and publications.
- Ensure project delivery aligns with relevant target demographics.
- Administer media schedules in accordance with client buying protocols.
- Assist in the management of timelines and execution of value-added opportunities.
- Maintain accurate records of purchases, schedules, budgets, and network billing reconciliations.
- Evaluate the performance of media buys using current ratings, securing makegoods or audience deficiency units as necessary.
- Contribute to the preparation of post-analysis reports.
- Adhere to all deadlines for buys, analyses, and assigned projects, aiding the team in establishing project timelines.
- Maintain regular communication with sales representatives to negotiate and uphold the integrity of media buys.
- Inform supervisors about market conditions, unique opportunities, and potential disruptions to schedules.
- Assist in the development of cost per points, competitive assessments, and group initiatives.
- Bachelor's degree in Marketing, Advertising, or a related discipline.
- Prior experience in an agency setting is highly desirable.
- A minimum of 1 year of experience in a national media investment buying context.
- Experience in negotiating TV dayparts and online video is essential.
- Strong skills in negotiation and presentation.
- Exceptional communication, organizational, and analytical abilities.
- Detail-oriented with the capacity to manage multiple tasks and thrive under tight deadlines in a dynamic environment.
- Proficient in MS Word, Excel, and PowerPoint; familiarity with Media Ocean software (DDS, MBOX) is a plus.
Additional Information:
All information will be kept confidential in accordance with EEO guidelines.
