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Social Media Manager

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Burbank, United States Meruelo Group Full time

JOB SUMMARYMeruelo Media is seeking an enthusiastic, strategic, creative and savvy Social Media Manager responsible for creating relevant, on-brand messaging for the Power 106 audience. The ideal candidate has exceptional oral and written communication skills and can develop timely, engaging content that's happening at the station. You should be a 'people person' with the ability to moderate online conversations and create true engagement among our social audience(s).This person will manage and develop content, helping to reinforce a strong brand voice, nurture relationships within the community and drive listenership. The ideal candidate for this position is passionate about crafting out-of-the-box content and has prior experience managing the social presence for consumer-facing brands - both in the written and visual mediums. The position will require someone who is truly detail oriented, reliable, and has strong communication and time management skills. The ability to balance multiple projects and tasks is key, along with the ability to perform within a client-facing & sales environment.DUTIES & RESPONSIBILITIESWorks with on-air talent and programming to understand, shape and implement a cross-collaborative organic social marketing strategyCreate content and post in real-time from the studio and/or community events with behind-the-scenes content, including writing recaps, uploading photos, audio clips and short videosCreates forward-thinking content on an ongoing basis, inclusive of daily posts for Instagram, Facebook, Tik-Tok and Twitter, ensuring social content is consistent, relevant, engaging and drives station adoptionSchedule and maintain all posts on an ongoing basis through Hootsuite, our social management toolAbility to write captivating captions and copy to complement media and capture brand voiceProactively research topics relevant to what's hot in hip hop, entertainment, and adjacent lifestyleInteract regularly via inboxes and @mentions with social communities, spurring conversation as well as responding to follower comments and questionsEncourages fan commentary and user-generated contentRelay community feedback to relevant internal stakeholders and/or clients when necessaryHelp ideate ways to execute contest-related messaging and giveaways on the stations' social channelsCreates content aimed at authentically communicating with online communityDevelops visually engaging photos and video consistent with brand guidelinesIntegrates social content with advertising campaignsNurtures relationships with key brand stakeholdersSpots opportunities to engage in relevant social conversations and build relationships real-timeDevelops top-line reports on the client's social media performance monthlyEDUCATION & EXPERIENCEThree or more years of quantified social media experience with an agency or in-house marketing teamExperience with Facebook, Instagram, TikTok, LinkedIn, Twitter and YouTubeProven experience with photography and photo editing tools such as Photoshop, Canva, VSCO or LightroomREQUIRED SKILLS & ABILITIESA comprehensive understanding of blogging, social media, internet marketing, SEO, content development & link buildingFlexibility to be in-studio with Power 106 morning show daily from 6am - 10amThe ability to adopt the style, tone, and voice of our brands and corresponding contentDeep passion for music, young adult lifestyle, pop culture, online marketing and networkingStrong project management skillsAbility to anticipate next steps, identify problems and provide solutionsExcellent written and verbal communication skillsAbility to identify and track relevant community management KPIsSelf-motivated, energetic, adaptable, flexible and reliableAttention to detail and the ability to multitaskTeam player, willing to support at times and lead when neededInterest in hip hop music and culture is highly encourage