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Lead Lifecycle Marketing Manager
2 months ago
Launch Potato - Lifecycle Marketing Manager
Base Salary:
$80,000 to $115,000 per year, paid bi-monthly
Location:
Delray Beach, Florida (with remote options)
Hours:
EST hours, including weekends & evenings
Experience:
Minimum of 4 years of email marketing experience & extensive experience with performance marketing/lead generation companies
Responsibilities:
Directly drive the end-to-end strategy and execution of lifecycle marketing for Launch Potato's FinanceBuzz brand
Optimize and expand automations for prospective and existing investors
Create personalized omni-channel campaigns across email, SMS, and push notifications
Own the analysis and presentation of campaign results
Partner with Messaging Operations Manager to set up API connections for triggers and data flows
Debug email code and keep up to date with industry trends
Requirements:
4-6 years of email marketing/remarketing experience
Experience in performance marketing/lead generation
Proven track record of delivering key results
Strong analytical skills with first-party data
Proficiency in BI tools, Excel/G-Suite, and platform data tools
Effective communication skills
Passion for data-driven marketing
Next Steps:
Apply to the position
Initial Screening Interview
Topgrading Interview
Take-home assignment
Focused Interview
Culture & Values Interview
Offer extension
Compensation:
Base salary, profit-sharing bonus, and competitive benefits
Apply now to join our diverse and inclusive team
Launch Potato is an Equal Employment Opportunity company, promoting diversity, equity, and inclusion.
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