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Lifecycle Marketing Manager
3 months ago
About Gateway:
Gateway is creating a leading, national fiber-to-the-home platform. With the support of its financial sponsor CBRE Investment Management, Gateway plans to reach 500,000 homes and businesses with its service over the next several years. Gateway provides faster, more reliable internet with a simple pricing model and industry-leading customer service.
Gateway’s Beliefs About People:
Gateway believes that people want to know they are cared for both professionally and personally at work. We all share a clear vision of where the company is going and how our contributions positively affect our culture and operational performance. At Gateway, we lookout for each other and actively find ways to help one another. We all have a role in defining the path forward towards the company’s vision. We strive for a transparent environment where information is readily shared and our teams feel safe to share feedback, even if it might seem unpopular. Someone in the right role with the tools to succeed can operate autonomously to meet their objectives. Gateway’s beliefs about people shape the company and the way we do business.
About the position:
With Gateway’s rapid growth comes aggressive plans for construction of Gateway’s network as the company looks to triple the size of its current network of serviceable homes and businesses. Gateway is hiring a Lifecycle Marketing Manager to support Gateway’s email marketing initiatives along with other lower funnel/performance marketing efforts. The Lifecycle Marketing Manager will be our in-house SME for all things related to customer lifecycle marketing, including email, direct mail and CRM management. This is a well-diversified role that will be a key contributor to the company’s overall digital marketing strategy.
Primary responsibilities include:
Email Marketing
Create compelling email content on a weekly and monthly basis that contributes to a larger strategic messaging plan.
Own and execute on ideation, content creation and delivery of marketing campaigns for Gateway that can be cross utilized in both email and direct mail campaigns.
Manage customer lifecycle marketing campaigns, with an emphasis on lower funnel, acquisition strategies.
Grow and optimize the email marketing program via workflows, automations, and list management.
Develop new email campaigns that nurture leads, engage customers and drive orders.
Manage audience lists, lead scoring, and segmentation efforts.
Test new strategies, analyze performance metrics and adjust.
Serve as an internal Hubspot guru marketing lead, uncovering untapped capabilities and ensuring best practices are being utilized across the team.
Create and manage timelines as new promotions are launched.
Always be on the lookout for new program growth opportunities
Other areas of responsibility:
Develop new concepts and messaging across our various audiences in alignment with email acquisition efforts.
Work with external partners to ensure seamless and timely execution.
Monitor and report on key performance indicators (KPIs) to positively impact prospect and customer behavior.
Assist in management of paid media programs including paid search, programmatic and paid social as needed including website content recommendations and best practices.
Assist in conversion optimization efforts within the buyflow process.
Contribute to the company’s overall digital marketing efforts when it comes to strategies, messaging, design, etc. with creative, out-of-the-box ideas.
Qualifications for this position:
3+ years experience in customer lifecycle and email marketing content creation and automation experience.
Advanced CRM knowledge of Hubspot.
Well-rounded digital marketing knowledge with solid understanding of how various channels work together.
Strong communication skills with the ability to work cross-functionally and collaborate with other teams effectively.
Strong attention to detail is a must.
What's in it for you?
Seeing your work make a positive difference in the lives of our served communities
Competitive salary and comprehensive benefits (medical, dental, vision, paid time-off, flexible environment).
Locally owned, friendly, innovative company with high growth projections.
Career development.
Flexible, hybrid work schedule
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