Brand Marketing Lead
2 weeks ago
Position: Marketing Manager
Type: Full Time (30+ hrs/wk)
Level: Management
Shift: Day
Category: Marketing
The Marketing Manager will play a crucial role in enhancing the visibility and reputation of Spectrum Vision. This position involves the development and execution of comprehensive marketing strategies aimed at attracting qualified leads and increasing brand awareness.
Key Responsibilities- Contribute to the formulation of innovative strategies to promote the organization and direct traffic to our services.
- Manage the lifecycle of marketing campaigns from concept through to execution, ensuring alignment with company objectives.
- Engage in testing and evaluating various organic and paid marketing channels to optimize performance.
- Oversee the creation and distribution of marketing materials, including digital content and print collateral.
- Analyze campaign performance metrics to derive insights and measure success against established goals.
- Coordinate visual content production, including photography and videography, as necessary.
- Monitor consumer trends and adapt marketing strategies accordingly.
- Exceptional project management capabilities.
- Strong interpersonal and communication skills.
- Proven experience in marketing with a focus on digital platforms.
- Ability to identify target demographics and design engaging marketing campaigns.
- Proficient in data analysis and comfortable working with performance metrics.
- A keen eye for aesthetics and a passion for effective communication.
- Current knowledge of online marketing trends and best practices.
- Bachelor's degree in marketing or a related field.
- Experience in the healthcare sector is advantageous but not mandatory.
This full-time role typically requires 40 hours per week, with a standard schedule from Monday to Friday. Specific hours will be determined based on organizational needs.
Education and ExperienceA Bachelor's degree in a relevant field is required, along with a minimum of 5 years of marketing experience, particularly in digital marketing strategies.
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