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Sr Marketing Specialist, Bionutrition
3 months ago
About Us: Valent BioSciences LLC is a worldwide leader in the research, development, manufacturing, and commercialization of biorational products for the agriculture, public health, and forestry markets. We have more than 60 years of experience bringing biorational products to market, and our products are used in sustainable operations in 95 countries around the world. Biorational products maximize plant quality, productivity, and sustainability.As a wholly owned subsidiary of Sumitomo Chemical, Valent BioSciences LLC operates with the Sumitomo Spirit mindset, which means to benefit both self and others, recognizing that private and public interests are one and the same. It’s about contributing to society, as well as making a profit. Description of Job: The purpose of the position is to be responsible for US market in the design, development and management of Operational Marketing Strategy for the USA bionutrition product portfolio based on value positioning of Valent BioSciences products. Strategic Marketing Management
Create and Execute a Marketing Strategy for a new customer centric business of specialty nutrition which is innovative and using new alternative tools (i.e., digital and Customer Relationship Management (CRM, such as SalesForce) tools) for resourceful yet impactful Marketing Strategy in support of a smaller sales team working collaboratively with retail channel partners.
Optimize the portfolio and manage SKUs to maximize impact for the bionutrition business while effectively stewarding corporate resources.
Collaborate on medium and long-term bionutrition brand and portfolio plans for the business in the USA, utilizing the full marketing mix.
Collaborate with the Marketing Communications and Global Asset teams to effectively customize local marketing plans based on global strategy for the portfolio.
Work in collaboration with the Senior Manager, Portfolio Development to ensure a robust life cycle for the bionutrition portfolio development in the USA.
Responsible for working under direction of Director, Marketing and Portfolio Management and in collaboration with Director Sales and Tech Services for retail Channel Partner Strategy which expands the business for the bionutrition portfolio.
Collaborate and manage co-marketing alliances that are specific to the success of the business.
Operational Marketing Management
Develop and execute annual and medium marketing plans for the bionutrition brands. Areas of focus include strategic and operational marketing plans, commercial support strategy and financial budgeting for the product brands.
Responsible for the pricing, promotion, placement and market positioning for Valent BioSciences’ bionutrition brands.
Collaborate with other relevant departments (such as Sales, Technology and Marketing Communication) to ensure customer focused annual and mid-term business plan execution.
Ensure crop / brand strategy knowledge transfer to internal business partners, in order to ensure seamless execution of the brand and business plans.
Develop and execute customer centered marketing programs to drive advancement with Valent BioSciences bionutrition customers.
Collaborate on the development and execution of overall Marketing Communications Strategy
Support of bionutrition product promotional efforts
Support the complete customer interaction process (sales transactions, account history, program fulfillment, receiving feedback and sharing internal opportunities for improvement)
Responsible for engaging with customers, centers of influence and external/internal experts to ensure a relevant understanding of the crop market and Valent BioSciences market position.
Work with the Sales Organization on development of an expanding variable sales footprint, including commission agents and or collaboration with organization(s) to reach retail customers.
Experience:
Demonstrated experience between 3-5 (or more) years in the area of commercial advancement of new business segments and brand management/marketing.
Knowledge of crop production and the plant and bionutrition segments preferred.
Proficient in Microsoft Office, and SalesForce (a plus)
Education: Bachelor’s degree in Agriculture, Crop Production Science and/or Business or Marketing Location: Libertyville (preferred) Travel: 40% throughout the USA, with possibly some international travel What We Offer: You’ll enjoy competitive compensation, consisting of base pay plus an incentive program available to all full-time employees, and a comprehensive benefits package including high-quality healthcare options, 401k matching, life and disability insurance, generous time off (with time off to volunteer) and much more Additionally, we offer several Flexible Work Arrangements to support a healthy work-life balance.We work together to power our sustainable future. Here's what drives us: Valent BioSciences, LLC has a strong commitment to both sustainability and corporate social responsibility (CSR). In fact, being a responsible corporate citizen has been ingrained in our culture since the company’s founding. Today, it remains at the forefront of everything we do.
Valent BioSciences LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and/or identity, national origin, citizenship, immigration status, disabilities, or protected veteran status.
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