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Marketing Specialist

2 months ago

Lansing, United States MMC Inc Full time

```html Marketing Specialist Our not-so-secret sauce. Award-winning, inclusive, Top Workplace culture doesn't happen overnight. It's a result of hard work by extraordinary people. More than 9,000 of the industry's brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can thrive as a Marketing Specialist at MMA.

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With 170 offices across North America, we combine the personalized service model of a local consultant with the global resources of the world's leading professional services firm, Marsh McLennan (NYSE: MMC).

A day in the life. As a Marketing Specialist on our team, you'll support our marketing efforts as well as individual producers in their efforts to nurture and develop engaged leads. The Marketing Specialist works directly with other members of the marketing team to ensure all projects adhere to departmental standards and support brand integrity, message consistency, and communication efficiency. This position has the ability to work out of our Michigan offices in Troy or Livonia.

ESSENTIAL FUNCTIONS CONTENT MANAGEMENT

Works with the UMW marketing communications team to develop content that upholds the MMA brand across a variety of channels, including the website, social media platforms, and collateral design.

Creates and delivers marketing email campaigns including newsletters, event invites, and alerts.

Support Producers/Practitioners with graphic design needs and executing capabilities presentations, placemats, and flipbooks from existing templates provided by Business Development Manager.

Works with Business Development Manager to execute sales enablement campaigns utilizing content library.

Leverage Qualtrics to build client and prospect surveys.

Understands and leverages sales/CRM platforms such as Salesforce and Pardot.

Understands available tools, trends, event platforms, event apps and shares any technological advancements with team members.

Assist with other projects or assignments as needed including collaborating with human resources, other offices, and regions.

EVENT EXECUTION

Assists in lifecycle of Webinar and Seminar event including registration set-up, promotion, execution/hosting, registration and attendance reporting, CE credits, recording, and social media promotion.

Supports calendar management of Michigan events.

Coordinates with regional Sales Enablement team on promotion of upcoming events.

Develops and executes event-related automation including forms, lists, Salesforce campaigns, and pre and post event outreach.

At external tradeshows and events, coordinates booth setup, registrations, and staffing.

Develop and maintain strong relationships with industry associations through coordinating participation in association activities and networking opportunities.

Provides support for company executives who schedule external speaking engagements. This may include compiling materials, scheduling practice sessions, coordinating marketing messaging in social media channels.

Works with Sales Operations Coordinator to ensure new leads generated from events are added into the CRM database.

INTERNAL CLIENT EXPERIENCE

Supports Producers with the creation of prospect marketing materials and deliverables.

Works with marketing's internal communication and social media team members to ensure our events are promoted internally through the appropriate platforms and within our designated social media channels in supporting and promoting our culture and brand.

Ensure MMA employees receive accurate, detailed, and timely information regarding all events.

Serves as an 'as needed' member of the Upper Midwest marketing and sales ops teams.

Our future colleague. We'd love to meet you if your professional track record...

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