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Senior Event Marketing Manager

1 month ago

Boston, United States Snyk Full time

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure - and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Location: US East Coast, remote

Our OpportunityWe are seeking a dynamic and experienced Senior Event Marketing Manager who is passionate about the operational, analytical, and business relationships that contribute to the success of events. Our driven, operationally-minded, and collaborative event professional will support our expanding global calendar of third-party conferences and proprietary events to enhance Snyk's brand awareness, foster lead engagements, and create new sales opportunities. Snyk is on a mission to create immersive experiences for our customers, users, prospects, and the community at large.

You'll Spend Your Time:

  • Driving, developing, and managing our global events and conferences calendar to enhance Snyk's brand awareness, foster lead engagements, and create new sales opportunities.
  • Collaborating closely with marketing, DevRel, sales, and business development teams to strategize the selection of the most suitable tradeshows and conferences for Snyk.
  • Overseeing pre-, during, and post-event planning, reimagining both virtual and in-person events to maximize engagement, and regularly reporting on business results.
  • Managing vendor relationships, partnering with vendors to achieve event goals effectively.
  • Planning, budgeting, measuring ROI, and setting goals for lead and pipeline generation, ensuring meticulous tracking towards objectives.
  • Defining tasks based on company priorities and troubleshooting problems independently.
  • Effectively communicating successes aligned with the company's core business outcomes.
  • Acting as an evangelist for Marketing processes and principles.
  • Utilizing data to inform decision-making and collaborating with managers and analysts to establish reporting mechanisms for tracking results.
What You'll Need:
  • 5+ years of experience in B2B event management, including both in-person and virtual platforms, with a demonstrated ability to engage effectively with users.
  • A dedication to perfecting small details and exceeding user experience expectations.
  • Previous collaboration with inside sales teams, demonstrating an understanding of how to support and accelerate their efforts.
  • A data-driven mindset, with experience in analyzing campaign results to derive actionable business recommendations.
  • Comfortability with multitasking, catering to various stakeholders, within a fast-paced environment.
  • Proficiency in utilizing marketing automation and CRM tools.
  • Ability to effectively communicate complex challenges to managers.
  • A strong sense of ownership over core Marketing programs and their outcomes.
  • Proven effectiveness in collaborating with cross-functional team members, approaching challenges with a solutions-oriented mindset.
We'd be Lucky if You:
  • Have experience at a global cybersecurity company.
  • Have experience driving corporate branded events on a conference scale.
  • Are hands-on, curious, and love to learn new things.
#LI-CH2

We care deeply about the warm, inclusive environment we've created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances