Event Marketing Manager

2 weeks ago

Boston, United States Allspring Global Investments Full time
Description Elevate Your Career
Work where your ideas have impact

COMPANY

Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.

At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.

POSITION

We are seeking a high-energy and motivated event professional eager to make an impact on the industry through the execution of 'elevated' events and experiences. This role will reside within our Strategic Events & Sponsorships Team which is part of our Marketing & Communications Department.

The Event Marketing Manager will be responsible for comprehensive management and execution of various events, industry conferences and brand activations to support business growth. The role will support how we go to market at both the master brand level and at the line of business level across institutional, liquidity, wealth and international channels and client segments. In addition, this role will help to support board meetings, select internal events and additional ad-hoc promotion opportunities.

The scope of this role will span across virtual, hybrid and in-person formats as well as potentially new platforms and interaction options. The Event Marketing Manager will help expand our reach to new audiences including prospective clients, centers of influence, strategic relationships and broader business community promotion.

RESPONSIBILITIES

  • Manage planning and execution of multiple in-person, virtual and hybrid events, conferences and tradeshows.
  • Create event agendas and define attendee experience across all formats.
  • Coordinate venue selection and logistics - including food & beverage, transportation, accommodations, outside activities, and decor - to create world-class event environments.
  • Oversee numerous third-party vendors, such as DMC's, hotels, caterers, virtual event companies, printers, and speakers' bureaus, to ensure seamless collaboration and successful event outcomes.
  • Manage programming and production, including A/V, broadcast, and streaming capabilities, to deliver engaging and impactful event content.
  • Work closely with Creative Services Team on event collateral such as signage, promotional materials, messaging and branding, and presentation materials.
  • Utilize event management tool to register and track meetings and events, manage registration and event spend. This person will also be responsible for the build of event applications.
  • Manage budgets, negotiate contracts, and reconcile invoices to ensure efficient financial management of events.
  • Conduct thorough post-event analysis, including analyzing metrics and survey results, to evaluate the success of events and determine areas for improvement.

QUALIFICATIONS

  • Bachelor's degree with at least 5-7 years in marketing and events management, preferably in financial services.
  • Strong event management skills with demonstrated ability to identify opportunities for innovation and continuous improvement, and ability to execute projects in a timely manner.
  • Excellent negotiation, project management, and time management skills to ensure successful event outcomes.
  • Budget oversight skills, including the creation, management, analysis, and reconciliation of event budgets.
  • Proficiency in event management platforms to effectively manage event logistics and registrations.
  • Highly proficient in Microsoft Word, Excel, and PowerPoint.
  • Experience in managing event vendors and partners, service providers and venues, and cultivating industry relationships.
  • Passion for event delivery and creating engaging experiences; must take an interest in keeping up with industry trends.
  • Additional responsibilities and ad-hoc support beyond or in addition to the above may also be needed based on shifting strategic business priorities.

#LI-CD1

#LI-Hybrid

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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