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Senior Manager, Field Marketing

2 months ago

Boston, United States Reltio Full time

At Reltio, we believe data should fuel business success. Reltio’s AI-powered data unification and management capabilities—encompassing entity resolution, multi-domain master data management (MDM), and 360 data products—transform siloed data from disparate sources into unified, trusted, and interoperable data. The Reltio Connected Data Platform delivers interoperable data where and when it's needed, empowering data and analytics leaders with unparalleled business responsiveness. Leading enterprise brands—across multiple industries around the globe—rely on our award-winning data unification and cloud-native MDM capabilities to improve efficiency, manage risk and drive growth.

At Reltio, our values guide everything we do. With an unyielding commitment to prioritizing our “Customer First”, we strive to ensure their success. We embrace our differences and are “Better Together” as One Reltio. We are always looking to “Simplify and Share” our knowledge when we collaborate to remove obstacles for each other. We hold ourselves accountable for our actions and outcomes and strive for excellence. We “Own It”. Every day, we innovate and evolve, so that today is “Always Better Than Yesterday”. If you share and embody these values, we invite you to join our team at Reltio and contribute to our mission of excellence.

Reltio has earned numerous awards and top rankings for our technology, our culture and our people. Reltio was founded on a distributed workforce and offers flexible work arrangements to help our people manage their personal and professional lives. If you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to enable digital transformation with trusted, unified data, let’s talk

Job Summary:

We are looking for a highly motivated Senior Field Marketing Manager to create an integrated strategy that’s deeply aligned with our sales and customer facing teams, to drive pipeline growth (cross sell and upsell) from expansion through a variety of sales-focused plays, marketing ABX campaigns, and customer events/webinars, community events, and engaging with the customer base.

You’ll partner closely with Field, Sales, Customer Success, Sales enablement, Product Marketing, Customer Marketing and Product Management, and balance strategic thinking with execution across a broad range of initiatives.

Our dream candidate thrives at the intersection of sales and marketing and is eager to create innovative and strategic marketing programs and customer events (in person and virtual) that drive business results. This person has a passion for data-driven marketing and personalized engagement to enhance customer relationships, drive consideration, expand share of wallet, and position Reltio as the premier partner and solution Enterprise wide for our portfolio of products.

This role will collaborate cross-functionally to activate marketing campaigns and programs across the sales organization, as well as gather and share feedback to ensure marketing initiatives are aligned with sales needs. In addition, experienced in creating unique and engaging customer experiences across multiple touchpoints.

If you are excited about the opportunity to build out and lead within our Field Marketing function to accelerate Reltio’s growth and help our customers grow, this is the role for you.

Job Duties and Responsibilities:

  • Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support expansion strategy and objectives; adjusting course as needed in response to changing conditions. This includes whitespace analyses, alignment of priorities, and coordination within cross functional teams.
  • Create repeatable and scalable processes to create and mature a robust pipeline from our customer base, in partnership with customer-facing functional teams.
  • Ensure that an integrated and cohesive experience is provided to our customer base in their expansion journeys.
  • Partner closely with the Enterprise sales team, CSMs, and customer facing teams to understand their needs, goals, and objectives.
  • Amplify Reltio’s positioning and portfolio through marketing channels, social, PR, events, webinars, and community events.
  • Lead the Reltio Community program, which operates with a larger Reltio cross-functional team, as a way to nurture vibrant community across our customer base.
  • Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience and engage our customers.
  • Analyze all marketing performance metrics and identify areas of improvement and actionable recommendations for future programs.
  • Collaborate with the marketing and sales enablement teams to ensure our customers are engaging with high-quality content assets that resonate with our customers and support sales plays.
  • Set KPIs for the program and align key stakeholders on success metrics.

Skills You Must Have:

  • Bachelor’s degree
  • Minimum 7-10 years of relevant experience, including field marketing and sales partnership
  • Demonstrated ability to collaborate effectively with cross-functional teams, in particular with field and customer facing roles
  • Prior experience managing a community, customer forums, and events for customers is preferred
  • Strong project management and effective communication skills
  • Strategic thinking to build out customer marketing programs that are aligned with go-to-market strategies and demonstrated outcomes orientation
  • Strong operator who can build out processes and programs that scale with the business
  • Drive for results and ability to successful execute on a range of programs, events, and priorities at the same time
  • Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team
  • Ability to travel domestically 1-2 per quarter

Skills That Are Nice to Have:

  • Experience in a data management SaaS environment
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