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Marketing Operations and Analytics Manager

1 month ago

California, United States Lucid Full time

Company Overview LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. As remote and hybrid work has become the new normal, our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive. LucidLink’s solution is designed for workflows involving huge files, massive data sets and real-time collaboration. Our customers include the world’s most creative companies like Paramount, Warner Brothers, Epic Games, Spotify, A+E and Netflix. We were founded in 2016 by storage industry experts and support over one billion customer files across more than 40+ countries. LucidLink is headquartered in San Francisco, California, has an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe, and Australia. Reasons to Join LucidLink: Solving Impossible Problems: At LucidLink, we're transforming how teams collaborate globally, starting with the Media & Entertainment industry and expanding to all data-intensive sectors.

Values-led Culture: Our people are the backbone of our success. We make decisions and operate as a company with a values-led mindset.

Rocket Ship Growth: We're growing at warp speed, with triple-digit growth year-over-year and have a clear line of sight to unicorn status.

Outsize Scale of Impact: You'll be part of our dream team of 100+ builders, moving at startup speed. The impact of your actions will be immediate and exponential.

Hybrid Work: Embrace the freedom to work from any location as we encourage a flexible mix of in-person and remote work.

Comprehensive Benefits: We invest in our people and offer unlimited PTO, a competitive salary, stock options package and full health coverage.

Job Overview: The Marketing Operations and Analytics Manager will play a critical role in the success of our marketing initiatives. This position is responsible for managing and optimizing our marketing technology stack, ensuring the accuracy and integrity of our marketing data, and providing actionable insights to improve marketing performance. The ideal candidate will have extensive experience with Marketo Engage and Salesforce, as well as a strong background in marketing analytics. Key Responsibilities: Marketing Technology Management: Administer and optimize Marketo Engage and Salesforce integrations to support marketing campaigns and lead management processes.

Manage the marketing automation platform, including campaign setup, lead scoring, segmentation, and nurturing workflows.

Ensure data hygiene and integrity within the marketing technology stack.

Marketing Analytics and Reporting: Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and campaign performance.

Analyze marketing data to provide actionable insights and recommendations for optimizing marketing strategies and tactics.

Conduct A/B testing and other optimization experiments to improve campaign effectiveness.

Process Improvement: Identify and implement process improvements to increase efficiency and effectiveness of marketing operations.

Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts with sales and customer success teams.

Data Management: Oversee the management and enrichment of marketing databases to support lead generation and customer acquisition efforts.

Implement best practices for data segmentation, targeting, and personalization.

Compliance and Governance: Ensure compliance with data privacy regulations and industry best practices.

Develop and enforce data governance policies and procedures.

Qualifications: Bachelor’s degree in Marketing, Business, Data Science, or a related field.

5+ years of experience in marketing operations, marketing analytics, or a similar role within a B2B SaaS environment.

Maketo Engage Certification required

Proficiency in Marketo Engage and Salesforce.

Strong analytical skills with the ability to interpret data and provide actionable insights.

Experience with marketing analytics tools (e.g., Google Analytics, Tableau, Amplitude).

Excellent project management and organizational skills.

Strong understanding of marketing automation, lead management, and demand generation processes.

Ability to work collaboratively in a fast-paced, cross-functional team environment.

Strong communication and interpersonal skills.

Preferred Qualifications: Experience with additional marketing technologies (e.g., Bizible).

Knowledge of SQL and data manipulation.

Certification in Marketo and/or Salesforce.

The salary range provided for this position is an estimated guideline from a salary database. Total compensation for this position may also include equity, variable pay, and employee benefits. We consider a wide range of factors when making compensation decisions, including but not limited to relevant experience, knowledge, training, and skill sets; market conditions; and internal equity. Compensation ranges may also vary based on location. LucidLink is an Equal Opportunity Employer.

We strongly encourage you to apply, even if you don't believe you meet every requirement on the job description. You might be the right person for this role, or another one. We look forward to hearing from you.

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