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Social Media and Marketing Specialist

4 months ago

Marietta, United States Trutech Full time

Trutech Wildlife Services, Critter Control Operations, and MissQuito are searching for a strategic and creative Social Media and Marketing Specialist to help create and expand our social influencer and email marketing channels. In this role you will be responsible for creating the campaigns, managing the channels, and creating compelling content. This is a great opportunity for the driven person with big ideas

Responsibilities What does a day in the life look like? Assist in the strategy and KPIs for our Social, Influencer and Email efforts. Execute and implement the social and influencer strategy supporting business objectives in collaboration with Marketing campaigns and teammates for alignment. Create and execute a compelling, consumer-driven content calendar that maps to our brand strategy. Optimize paid and organic social channels for brand and lead growth. Identify, source and manage influencer campaign/partners. Integrate influencer content into the social strategy. Expand reach and audience across all relevant social networks. Seek and source partnership opportunities with complementary brands to expand reach. Identify, coordinate and at times participate in community sponsorship and local event. Identify and measure KPIs and generate regular performance reports that track results. Implement email marketing strategy, including seamless communication throughout the customer journey. Maintain email marketing calendar to incorporate cross-functional initiatives into email correspondence. This includes working across multiple intradepartmental teams and initiatives. Coordinate the development of designed and coded creative assets for email campaigns, Q/A all emails prior to deployment for accuracy in content and links. Monitor ongoing performance of the company's email program. This includes measurement toward key performance indicators and goals. Stay educated on media trends and changes. What's in it for you? Competitive compensation package Company phone and laptop Ability to Work Remote Comprehensive benefits package including medical, dental, vision, life insurance, and more 401(k) plan with generous company match,employee stock purchase plan Paid Time Off and Six paid holidays Employee discounts, tuition reimbursement, dependent scholarship awards

Qualifications What do you need to be successful? High School Diploma or equivalent Must live in Georgia or a neighboring state (Florida, North Carolina, South Carolina, Tennessee, Alabama) One to three years of experience with social media Strong understanding of social media platforms and their audiences including (Facebook, Instagram, YouTube Shorts, X, TikTok, Pinterest) Strong analytical skills and able to review and analyze business performance metrics Experience of working within a high performing team Strong written and verbal communication skills What will give you a competitive edge? (Preferred Qualifications) Bachelor's Degree in Marketing or related field Strong background working with social media campaigns with proven results Live in the Atlanta, GA market What will my work environment be like? Candidates must meet physical job requirements and safely perform the job duties with or without accommodations: Must be comfortable sitting at a desk and working with a computer, keyboard, telephone, and other office equipment for extended periods of time Be able to regularly lift and/or move up to 25 pounds Travel up to 20% to attending meetings, conferences, etc. Trutech Wildlife Services Inc is an Equal Opportunity/Protected Veterans/Individuals with Disabilities Employer Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity