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Marketing Specialist

2 months ago

Marietta, Ohio, United States Westlake Services Full time
About Westlake Services
Westlake Services provides an opportunity to enhance your professional journey in a dynamic and entrepreneurial setting. Our mission is to improve lives through our innovative products and active community engagement.

Role Overview
The Marketing Coordinator role is integral to the Sales & Marketing division. This position calls for a proactive individual capable of juggling multiple projects efficiently through effective prioritization and time management. The Marketing Coordinator acts as a vital link within the Sales & Marketing team, facilitating collaboration and communication with internal stakeholders, vendors, and clients. A blend of analytical and creative talents will support product and corporate initiatives, ultimately driving sales growth and brand expansion in both new and established markets. We seek a detail-oriented, results-focused, and adaptable team player to thrive in this supportive capacity.

What We Offer
  • Competitive compensation
  • Bonus programs on a quarterly and annual basis
  • Comprehensive benefits from day one: medical, dental, and vision
  • Life insurance options
  • Short- and long-term disability coverage
  • 401K matching with annual contributions
  • Employee Assistance Program (EAP)
  • Parental and caregiver leave
  • Scholarship opportunities for dependents
  • Tuition reimbursement programs
  • A vibrant work environment with ample career advancement opportunities
  • And much more

Key Responsibilities
  • Engage in creative initiatives including brand management, product packaging, photography, videography, copywriting, and content generation.
  • Oversee retail packaging projects from conceptualization to final print approval; manage packaging databases and liaise with vendors.
  • Coordinate community engagement and public relations activities to position Westlake Services as a responsible corporate entity.
  • Manage branded materials such as stationery, literature, and apparel for company-wide distribution.
  • Serve as the voice of Westlake Services across social media platforms; create and maintain profiles in alignment with brand identity and respond to online inquiries.
  • Organize tradeshow and retailer sample packaging.
  • Maintain a centralized database of product information and assets to support item creation and ensure accurate brand representation.
  • Conduct market research to assist in product and market development, contributing to the creation of engaging and optimized content.
  • Collaborate with partners to maintain the corporate website, including proofreading, copywriting, and necessary updates.

Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 1-3 years of experience in a sales or marketing context, including internships.
  • Strong written and verbal communication skills, with a preference for candidates with copywriting experience.
  • Ability to independently prioritize and manage multiple projects in a fast-paced environment to meet deadlines.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
  • Experience with graphic design software (Adobe Creative Suite) is a plus.

Essential Behavioral Skills
  • Personal Leadership: Envisions the future, engages others, and empowers self and others to develop and execute strategic plans.
  • Building Partnerships: Identifies opportunities to forge strategic relationships across various teams and departments to achieve business objectives.
  • Coaching: Provides timely guidance and feedback to help others enhance specific skills needed to complete tasks or resolve issues.
  • Team Contribution: Actively participates as a team member to drive the team towards achieving its goals.
  • Commitment Gaining: Utilizes appropriate interpersonal styles to gain acceptance of ideas or plans, adapting behavior to suit tasks and individuals involved.
  • Action Initiation: Takes prompt action to meet objectives and proactively pursues goals beyond basic requirements.
  • Work Standards: Sets high performance standards for self and others, taking responsibility for successfully completing assignments.

Physical Requirements
While performing the duties of this position, the employee is frequently required to sit, stand, walk, use hands to handle or feel, reach with hands and arms, and communicate verbally. Occasional stooping, kneeling, or crouching may be necessary.

Work Environment
The work environment noise level is typically moderate, primarily based in an office setting. Some tasks may require presence in operational units, necessitating the use of personal protective equipment (PPE) such as safety glasses and hearing protection. Exposure to outdoor elements may occur, and travel, including air and auto travel, may be occasionally required.

Westlake Services is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristics protected by applicable legislation.