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Manager, Product Marketing Upromise
4 months ago
The Manager, Product Marketing, Upromise will serve as its steward and champion. The individual will own and execute product, marketing, and operational strategy to achieve the financial goals of Upromise. This leader will successfully work to develop external partnerships and requisition the internal resources needed within a matrix organization.
***We are actively seeking candidates based in the Los Angeles area for this position. This role is hybrid, and candidates must be able to fulfill an in-office requirement of 3 days per week. ***
Prodege:
A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.
As an organization, we go the extra mile to "Create Rewarding Moments" every day for our partners, consumers, and team. Come join us today
Primary Objectives:
- Product Marketing
- Product Strategy
- Management
Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)
- Product Marketing
- Define and expanding the Upromise brand position via a product- and marketing-driven approach
- Partner with the Acquisition Marketing team so that Upromise can maximize and optimize marketing traffic from various digital channels with an eye on member-generated revenue
- Coordinate with Promotions team to produce campaigns that capitalize on seasonal events, drive adoption of the product experience, and manage retention efforts
- Drive the Upromise Mastercard program towards sustained portfolio growth through credit card acquisition strategy, existing cardholder marketing, and portfolio retention efforts while partnering with Barclays (its issuing bank) and Mastercard to maximize operational efficiency
- Collaborate with the Finance & Business Operations functions to ensure that Upromise is operating within and towards its financial goals
- Product Management
- Collaborating with paired Product and Technology resources to introduce product improvements that improve all aspects of the user journey - from registration and activation to retention, monetization, and referral
- Work closely with engineering teams to translate product requirements into technical specifications and user stories.
- Work closely with Revenue and Product teams to, drive product adoption; retention and increase RPU
- Continuously monitor and evaluate the performance of the platform, identifying opportunities for improvement and optimization
- Stay informed about industry best practices and emerging technologies related to loyalty and rewards platforms;leverage competitive insights to inform product strategy and differentiate our offerings in the market.
- Management
- Oversee a direct report to insure that the following strategic activities are executed at the highest level
- (Partnership Management) Heading strategic partnerships, notably those with Barclays, Mastercard, 529 college savings plans and others in order to support new member acquisition, current member engagement, and the Upromise brand
- (Operations) Support monthly redemption process of nearly $4 million in member rewards, including a financial transfer platform migration and integration
- (Customer Care) Work with the Customer Service team to ensure that proper customer service levels are maintained; driving engagement strategies and being a champion for the brand so that NPS levels remain worldclass
- (Business Intelligence) Implement a robust system to monitor key metrics such as Monthly Active Users (MAU), Lifetime Value (LTV), Activation Rates, Retention Rates, and A/B Testing Results. Provide regular reports and actionable recommendations to measure the effectiveness of consumer marketing campaigns, user engagement, and overall brand performance. Monitor KPIs, analyze and design marketing campaigns; utilizing internal resources to build new dashboards and reports
- Oversee a direct report to insure that the following strategic activities are executed at the highest level
- Performance Management: setting and managing goals, on-going coaching, corrective action, annual reviews, rewards/recognition, and team/individual development.
- Employee Life Cycle Management: headcount forecasting, job descriptions, recruiting/hiring, termination
- Governance: ensuring compliance to company policy/practice (e.g. attendance, behavior, workplace attire), ensuring compliance to employment law (e.g. time keeping, anti-harassment and diversity).
- Leadership: ensures availability to staff, team building, building rapport with individuals, encouraging strong collaborative relationships between individuals and departments, facilitating a healthy work/life mix, solicits and applies feedback (internal and external to team), self-improvement as a leader/manager of people.
- Culture Ambassador: proactively demonstrate and cultivate a culture of cooperative collaboration, strong work ethic, solutions-orientation, quality focus, results-orientation, relaxed/enjoyable atmosphere, team- and individual- celebration, and company/product pride.
Achieving significant growth in the Upromise brand's market position by optimizing member acquisition and revenue through digital marketing channels, and enhancing the user experience across the entire journey. Achieving strong collaboration with key partners like Barclays and Mastercard to drive the Upromise Mastercard program's growth, ensuring financial targets are met, and maintaining high customer service standards. Effective monitoring and analysis of key performance indicators to inform strategic decisions and campaign optimizations would be essential for success.
The MUST Haves: (ex: job cannot be done without these skills, education, experience, certifications, licenses)
- At least 5+ years of experience managing a digital media business with either a product management or
- marketing background.
- At least 1+ years managing direct reports.
- Familiarity with subscription and member-based business models.
- Analytical skills to monitor and interpret key performance indicators
- Proven leadership abilities and the capability to drive cross-functional collaboration, are crucial. A Bachelor's degree in marketing, business, or a related field.
- Credit card marketing and industry experience is a significant plus.
Pay Transparency:
The anticipated base salary range for this position is $110,000 to $150,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Prodege Benefits:
Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.
