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Product Marketing Manager
2 months ago
We are seeking a highly skilled Product Marketing Manager to join our team at Haus Labs by Lady Gaga. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive sales and profitability for our Color & Promotional categories.
Key Responsibilities- Develop and implement marketing strategies to achieve category sales and profitability targets.
- Monitor and track product category KPIs and performance metrics, and develop data-driven action plans to support the category.
- Develop deep product expertise to act as a subject matter expert for the category.
- Partner with cross-functional teams to ensure a clear understanding of the core product positioning and strategy.
- Partner with Product Marketing to inform the innovation development pipeline for the category.
- Continuously review and evaluate assortment performance and productivity to recommend optimizations and opportunities within the product line.
- Partner with Sales & Digital to support development of annual sales forecast for the category across channels.
- Partner with Operations to ensure adequate inventory levels are maintained to support category strategy and growth plans.
- Conduct market and consumer research to find insights and opportunities to improve category offering.
- Highly refined communication and presentation skills.
- Strong analytical and problem-solving skills.
- Ability to thrive and pivot in a dynamic, fast-paced work environment.
- Strong understanding of business financials and KPIs.
- Results-oriented, self-starter with demonstrated ability to influence key stakeholders and drive complex projects end-to-end.
- BS or BA in Marketing, Management, or other relevant area.
- 5+ years of experience in Brand Management, Marketing, or other relevant experience.
- A passion for the beauty industry is a plus.
- Ability to use a computer keyboard and computer screen for extended periods.
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future.
- Medical, Dental, & Vision Insurance.
- Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents.
- Flexible time-off policies.
- Cell phone stipend.
- 401(k).
- Equity.
- Life Insurance.
- FunHaus Event.
We are a creative collective that believes art has the power to shape the future. We unlock innovation using science and artistry. We are a collective community: universal, inclusive and non-binary. We are committed to building a diverse and inclusive, equal opportunity workplace.
