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Global Brand Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Global Brand Marketing Manager to join our team at Mattel. As a key member of our Global Brand Team, you will play a critical role in developing and executing global brand strategies that drive business growth and success.
Key Responsibilities- Develop and implement global brand strategies that align with business objectives and goals
- Collaborate with cross-functional teams to ensure effective execution of brand strategies across all markets
- Manage and analyze data to inform marketing decisions and optimize brand performance
- Develop and maintain strong relationships with internal stakeholders, including product design, packaging, and development teams
- Communicate effectively with regional teams and lines of business to ensure needs are being met
- Present strategic messages to large audiences and drive brand strategy and products
- Brief and develop marketing assets, including campaigns and product launches
- Monitor key trends, brands, and competitors' performance in all markets
- Lead global business reporting and analysis
- Work with other Mattel Global Brand teams to continuously share plans and establish 'best practices' around the world
- Act as point of contact for brand inquiries and dissemination of brand information and assets
- 5+ years of experience in marketing, preferably in product development
- Experience with company/product/marketing that is rooted in consumer trends
- Thorough understanding of marketing mix and KPIs
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong skills presenting in front of large groups
- Highly organized, independent, and detail-oriented with strong follow-up skills
- Strong time management, planning, and project execution skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
We offer a competitive annual base salary range of $115,000 to $125,000, depending on location, skills, and experience. We are a purpose-driven company that empowers generations to explore the wonder of childhood and reach their full potential. We value collaboration, innovation, and execution, and we are committed to creating a diverse and inclusive workplace.
