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Senior Product Marketing Manager
2 months ago
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Haus Labs by Lady Gaga. This role will be responsible for developing and executing marketing strategies to drive sales and profitability for our Color & Promotional categories.
Key Responsibilities- Develop and implement marketing plans to achieve category sales and profitability targets.
- Monitor and track product category KPIs and performance metrics, and create data-driven action plans to support the category.
- Develop deep product expertise to act as the subject matter expert for the category.
- Partner with cross-functional teams to ensure a clear understanding of the core product positioning and strategy.
- Partner with Product Marketing to inform the innovation development pipeline for this category.
- Continuously review and evaluate assortment performance and productivity to recommend optimizations and opportunities within the product line.
- Partner with Sales & Digital to support development of annual sales forecast for category across channels.
- Partner with Operations to ensure adequate inventory levels are maintained to support category strategy and growth plans.
- Conduct market and consumer research to find insights and opportunities to improve category offering.
- Highly refined communication and presentation skills.
- Strong analytical and problem-solving skills.
- Ability to thrive and pivot in a dynamic, fast-paced work environment.
- Strong understanding of business financials and KPIs.
- Results-oriented, self-starter with demonstrated ability to influence key stakeholders and drive complex projects end-to-end.
- BS or BA in Marketing, Management, or other relevant area.
- 5+ years of experience in Brand Management, Marketing, or other relevant experience.
- A passion for the beauty industry is a plus.
- Medical, Dental, & Vision Insurance.
- Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents.
- Flexible time-off policies.
- Cell phone stipend.
- 401(k).
- Equity.
- Life Insurance.
