Global Brand Marketing Associate Manager

2 days ago

El Segundo, California, United States Mattel Full time
The Opportunity

The Global Associate Manager, Brand Marketing will be a key member of the Global Brand Team, responsible for assisting in setting global brand strategies and managing product development for regional teams to execute in market. This role will work closely with the Manager and cross-functional teams to ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.

Key to success in this role will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills are crucial for success in this role, as the individual will be responsible for leading and motivating cross-functional teams and providing a compelling vision and strategy.

Responsibilities
  • Ensure all brand marketing projects are supported by business strategy, objectives, and insights
  • Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
  • Work closely with the Product Design, Packaging, and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
  • Create unique retailer exclusive products and campaigns
  • Communicate regularly with regional teams and lines of business to ensure needs are being met
  • Prepare for and deliver presentations that convey a strategic message to large audiences
  • Present with confidence to drive brand strategy and products
  • Brief and develop marketing assets
  • Help develop global marketing campaigns for execution at a local level
  • Monitor key trends, brands, and competitors' performance in all markets
  • Lead global business reporting and analysis
  • Work with other Mattel Global Brand teams to continuously share plans and establish 'best practices' around the world
  • Act as point of contact for brand inquiries and dissemination of brand information and assets
  • Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions
Qualifications

Qualifications for this role include 5+ years of experience in marketing, preferably in product development, with a thorough understanding of marketing mix and KPIs. The ideal candidate will have experience analyzing data and managing financials, as well as the ability to synthesize data and pull insights to create recommendations. Strong skills in presenting in front of large groups, highly organized, independent, and detail-oriented with strong follow-up skills are also essential.

Additionally, the candidate should have strong time management, planning, and project execution skills, excellent written and verbal communication skills, and strong interpersonal skills with the ability to build solid collaborative relationships. Proficiency in PowerPoint, Outlook, Word, and Excel is also required.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital, and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies. Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.

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