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Product Marketing Strategist
2 months ago
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Haus Labs by Lady Gaga. This is a unique opportunity to drive the strategy, execution, and performance of the Color & Promotional categories in alignment with brand objectives.
Key Responsibilities- Develop and Execute Marketing Strategy
- Develop and execute comprehensive marketing strategies to deliver on category short and long-term sales and profitability targets.
- Monitor, track, and report on product category KPIs and performance metrics, responding in real-time to create data-driven action plans to support the category.
- Product Expertise and Cross-Functional Collaboration
- Develop deep product expertise in order to act as the subject matter expert for the category, in this case the Color & Promotional landscape in beauty.
- Partner with cross-functional teams to ensure all have a clear, strong understanding of the core product positioning and strategy in order to bring activations to life across all customer touchpoints.
- Market and Consumer Research
- Conduct market and consumer research to find insights and opportunities to improve category offering.
- Business Acumen and Analytical Skills
- Demonstrate a firm understanding of the constantly evolving Color & Beauty landscape and competitive environment to inform planning and execution.
- Education and Experience
- BS or BA in Marketing, Management, or other relevant area.
- 5+ years of experience in Brand Management, Marketing, or other relevant experience.
- Skills and Qualifications
- Highly refined communication and presentation skills.
- Strong analytical and problem-solving skills.
- Ability to thrive and pivot in a dynamic, fast-paced work environment.
- Strong understanding of business financials and KPIs.
- Results-oriented, self-starter with demonstrated ability to influence key stakeholders and drive complex projects end-to-end.
- Competitive Compensation and Benefits
- Medical, Dental, & Vision Insurance.
- Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents.
- Flexible time-off policies.
- Cell phone stipend.
- 401(k).
- Equity.
- Life Insurance.
- Culture and Values
- We are a creative collective that believes art has the power to shape the future.
- We unlock innovation using science and artistry.
- We are a collective community: universal, inclusive and non-binary.
