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Marketing Education Manager
2 months ago
At L'Oreal USA, Inc, we are seeking a highly skilled and experienced Manager- Marketing Education to lead our product education initiatives. This role will be responsible for developing and implementing retailer product education content, tools, and training programs to ensure consistent brand and product training across the U.S.
Key Responsibilities:- Own the development and execution of internal and external product training and education materials, including Cluster Trainings, Round Robins, and Ulta Daily Micro Dose trainings.
- Script, narrate, and produce (or manage edits to) all new launch product education videos.
- Plan and execute all retailer product education train-the-trainers for sell-through team trainings, updating the sell-through education folder on Teams.
- Own retailer product education training content process mapping, collaboration with stakeholders, execution, and return analysis and retro review with Field Sales.
- Create and manage product education content, videos, collateral, assets execution and timelines, enter creative tickets per launch.
- Responsible and manages retailer gratis programming, product allocations by program, gratis strategy, product availability timelines, forecasting units of gratis per program and retailer, budget management, execution, and communication in the blueprint, as well as distribution tracking sent to field team.
- Create, execute, and maintain Product Education dashboard communicating monthly highlights, key education insights, return on investment to key stakeholders.
- Own retailer corporate relationships.
- Collaborate with Field Sales to co-lead Sephora Planning Calls.
- Aid in Market calls as needed as Product Education.
- Strategize and negotiate product education opportunities throughout the year to include DMTs and New & Notables.
- Provide support to DMI EDU regarding zone product education needs, product education asset copy editing, and product education video creation.
- Create and execute Retailers/L'Oreal eComm product training content, plan & allocate gratis, and testers.
- Provide support to DMI EDU in collaboration with Field Sales on as well as build out modules and content for OneRetail Learning App.
- Works closely with Finance department to manage annual product education department budget to improve operating efficiency within product educational events. Ensures adherence to annual departmental P&L as set forth at the beginning of each fiscal year.
- Participate in special projects under the direction of the Director Education & Events.
- Bachelor's degree preferred / 3-5 years related experience minimum.
- Beauty experience required, specifically cosmetics.
- Retail experience is highly desired.
- Excellent oral and written communication skills.
- Ability to work as a team member, ability to interface with multiple functions/personalities.
- Strong operational efficiency, process and timeline management.
- Detail oriented.
- Command skills.
- Strong project management and problem-solving skills.
- Adaptability/flexibility.
- Strategic, solutions-based mindset.
- Creative thinking.
- Dynamic presentation skills.
- Advanced knowledge and skill in Microsoft suite.
- Knowledgeable in Concur, Salesforce, Egencia, MyMarket, Opera.
$92k-125k base + bonus
