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Campaign Manager
3 months ago
As a Digital Media Campaign Manager, you will own the execution, recognition, and delivery of sales revenue. This position is both strategic and tactical, requiring the campaign manager to independently generate strategic insights for their portfolio campaigns. Campaign managers will be responsible for client specific requirements, providing optimization strategy expertise and client communication best-practice guidance.
The ideal candidate will have 2-3 years professional experience with End-to-End Digital Media Campaign Management, Digital Media Planning, and professional experience managing a media mix of more than one platform and channels, especially in paid channels such as Display, Mobile, Social, Search, and Programmatic. Our CMs are a crucial part of an integrated team and possess a strong inner drive to contribute to their individual and team's success.
You Will Make an Impact By:
Planning, executing, managing, and optimizing end-to-end campaigns.
Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics.
Partnering closely with internal teams including account management, sales, and advanced analytics to define metrics and measure success of campaigns using internal analytics.
Demonstrating diligence, attention to detail and adherence to best practices throughout the full digital campaign life cycle [from pre-sale to post-sale].
Maintaining and organizing campaign-specific materials in the team's shared document repository.
Managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing and the performance of various campaigns.
Developing, growing, and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor.
Working with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
Building and delivering media plans for new client opportunities using strategic insights and best practices.
Regularly consulting sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities.
Troubleshooting issues on all pre-production and live campaigns.
Providing monthly audit reports to partners and actualize bill/pay systems when applicable.
Utilizing strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.
Minimum Qualifications:
Bachelors Degree is required.
2-3 years professional end to end Digital Media Campaign Management experience with the following skills:
Campaign Management experience managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and the performance of various campaigns.
Experience with Media Planning, Building Media Plans, and firm understanding of traditional and interactive media planning elements.
Experience with multiple digital media products and channels: Social, Display, Mobile, Search, Paid, Programmatic, etc. Specifically, keyboard experience within Paid channels such as Display, Mobile, Social, Search, and Programmatic, etc.
Experience in bid management, campaign management, campaign optimization, digital media operations across search and display.
Client facing experience with the ability to identify risks and effectively navigate through issues. Including regularly
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