![Gazelle Sports](https://media.trabajo.org/img/noimg.jpg)
Brand Content Marketer
1 month ago
Position Vision:
The Brand Content Marketer is responsible for developing and executing brand message marketing content. This person will manage the brand content calendar and is responsible for curating a best brand forward presentation to grow Gazelle Sports brand awareness and affinity. The ideal candidate is passionate about running and run culture, and a fan of Gazelle Sports.
Position Expectations:
Develop and manage brand message marketing content calendar that integrates product promotion and highlights with Gazelle Sports storytelling
Create and deploy She Runs Grand Rapids content strategy including emails, social media, and web content
Develop and deploy web blog and email content strategy
Develop and deploy web landing page and collection content in collaboration with Ecomm Manager and Graphic Designer
Develop and implement brand awareness KPI goals and regularly communicate brand awareness growth
Develop and implement brand and team storytelling aligned with key cultural and running community moments (eg: Run with Pride, Marathon Season Celebrations, etc…)
Write and/or coordinate all long-form content needs for brand communications
Develop internal brand materials- including visual and written content
Copy edit all marketing materials created to ensure maintenance of brand voice and tone
Local content coordination and capture in collaboration with Graphic Designer and Retail Marketing Coordinator
Maintain brand level community and influencer relationships
Position Requirements:
Strong marketing writing skills
Proficient in graphic design tools- Adobe suite, Canva
Well organized and strong attention to detail
Demonstrated proficiency in marketing/brand copywriting
Strong collaboration skills
Willingness to engage in and support Gazelle Sports company-wide initiatives
Deep understanding of run culture and community
Preferred Skills and Experience:
3+ years experience in brand marketing
Highly engaged in the running community/industry with a deep understanding of Gazelle Sports core values
Experience in specialty retail marketing
Management experience preferred
Other Requirements:
High engagement with all store teams, retail locations, and overall Gazelle Sports culture
Travel to all store locations required
This position is eligible for some hybrid work, requiring a minimum of 80% (4 working days) in office, or in a retail store location
Some evenings and weekends required
Attend store team huddles on a regular basis
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