Brand Content Marketer

1 month ago


Grand Rapids, United States Gazelle Sports Full time

Position Vision:

The Brand Content Marketer is responsible for developing and executing brand message marketing content. This person will manage the brand content calendar and is responsible for curating a best brand forward presentation to grow Gazelle Sports brand awareness and affinity. The ideal candidate is passionate about running and run culture, and a fan of Gazelle Sports. Position Expectations: Develop and manage brand message marketing content calendar that integrates product promotion and highlights with Gazelle Sports storytelling Create and deploy She Runs Grand Rapids content strategy including emails, social media, and web content Develop and deploy web blog and email content strategy Develop and deploy web landing page and collection content in collaboration with Ecomm Manager and Graphic Designer Develop and implement brand awareness KPI goals and regularly communicate brand awareness growth Develop and implement brand and team storytelling aligned with key cultural and running community moments (eg: Run with Pride, Marathon Season Celebrations, etc…) Write and/or coordinate all long-form content needs for brand communications Develop internal brand materials- including visual and written content Copy edit all marketing materials created to ensure maintenance of brand voice and tone Local content coordination and capture in collaboration with Graphic Designer and Retail Marketing Coordinator Maintain brand level community and influencer relationships Position Requirements: Strong marketing writing skills Proficient in graphic design tools- Adobe suite, Canva Well organized and strong attention to detail Demonstrated proficiency in marketing/brand copywriting Strong collaboration skills Willingness to engage in and support Gazelle Sports company-wide initiatives Deep understanding of run culture and community Preferred Skills and Experience: 3+ years experience in brand marketing Highly engaged in the running community/industry with a deep understanding of Gazelle Sports core values Experience in specialty retail marketing Management experience preferred Other Requirements: High engagement with all store teams, retail locations, and overall Gazelle Sports culture Travel to all store locations required This position is eligible for some hybrid work, requiring a minimum of 80% (4 working days) in office, or in a retail store location Some evenings and weekends required Attend store team huddles on a regular basis

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