Marketing Specialist

1 month ago

Grand Rapids, United States AvaSure Full time
Job DescriptionJob Description

Do you live, sleep, eat and breathe all things event and digital marketing? Do you learn quickly and want to help make a difference in the healthcare industry? Would you like to use your skills in a collaborative and fast-paced work environment?

If so, this may be the perfect role for you Please review the details below and click "Apply" today if this role excites you as a potentially amazing fit

Position Purpose:

This position is responsible for coordinating marketing industry events including conferences, trade shows, and curated AvaSure hosted events. This position is also responsible for creating content and communications for internal and external marketing programs - including social media, customer speaking sessions and promotional material.

Education & Experience:

  • A bachelor's degree in marketing or a relevant field is required.
  • Experience working in a healthcare and/or technology industry preferred.
  • Experience with event software and online registration tools such as, Cvent preferred.
  • Experience with design software and graphics editing software, such as InDesign and Photoshop preferred.
  • Excellent time management and communication skills, both verbal and written.
  • Ability to oversee multiple projects independently.
  • Solid working knowledge of traditional and digital marketing tools.
  • Highly proficient in MS Office programs including Word, Excel, and PowerPoint.
  • Proficient at LinkedIn, Facebook & YouTube.
  • Ability to work under tight deadlines and manage shifting priorities effectively.

Responsibilities & Essential Functions:

  • See the "big picture" and develop the strategy to meet objectives in all stages of event planning - project workflow, creative, marketing, production, A/V, vendor management, venue management, programming, etc.
  • Manage planning and execution of project elements within time frame and budget.
  • Manage communication/actions around registration, travel, and programming communication throughout event.
  • Develop reporting tools utilizing registration software to gather information on attendee attributes and monitor registrations to aid in developing a strategy for event planning and post-event follow-up.
  • Coordinate and participate in venue walk-throughs
  • Communicate with cross-functional teams to create an event strategy that meets company goals
  • Proactive approach to handling issues and troubleshooting any emerging issues during the event.
  • Use analytical skills to do post event analysis to measure results of event ROI and effectiveness
  • Research skills to identify event opportunities, understand the market, and generate interest.
  • Develop and execute pre, on-site and post social media engagement strategy with Marketing team.
  • Work with our external contractor on creating and executing paid campaigns and tracking success.
  • Contribute to content on all of our social media channels (AvaSure.com, Facebook, LinkedIn, & YouTube)
  • Create compelling copywriting and edit content for various digital marketing efforts.
  • Conduct keyword research and implement SEO best practices to improve website traffic and search engine rankings.
  • Collaborate with various teams within the organization to meet marketing objectives and ensure consistent messaging and branding.
  • Stay updated with the latest market research, trends, and tools in digital marketing and make proactive recommendations for improvement.

Competencies & Work Style:

  • Creativity
  • Professional Communication Proficiency.
  • Planning and Organizational Skills.
  • Initiative.

Supervisory Requirements

  • No requirements

Work Environment & Physical Demands:

  • Must be able to sit for much of the workday with periodic walking and/or standing.
  • Must be able to set up events including lifting tables and chairs.
  • Must be able to work in an office or home office environment.
  • Must be able to travel to national overnight events by plane, estimated travel for this role is 50%.
  • This role is full-time.

Benefits & Perks

  • AvaSure sponsored Medical, Dental & Vision
  • Safe Harbor 401K with Employer Matching up to 4%
  • HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
  • Flexible Time Off Plan & Paid Holidays
  • Parental Leave
  • Generous Tuition Assistance & Continuing Education Reimbursement available
  • Employee Referral Bonus

Why AvaSure?

As the pioneer and expert in inpatient telehealth, AvaSure has provided safer environments for over 1 million patients, with over 50 million live monitoring hours. By continuing to reduce adverse events, and by optimizing workforce efficiencies for the nation's top health systems, AvaSure has consistently lowered the cost of care while providing safer, more efficient healthcare for everyone.​

Diversity creates a healthier work environment: AvaSure is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.



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