Digital Marketing Specialist

2 weeks ago

Grand Rapids, United States tesa SE Full time
Are you ready to revolutionize tape with us?

At tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference

We are looking to add a Digital Marketing Specialist to our team

If you are a high-performing Digital Marketer with a proven track record in B2B marketing to drive digital strategy and execution - then you should apply As a key player in our marketing team, you will be responsible for developing and implementing regional digital marketing strategies that align with global initiatives and meet local market needs. This role involves managing and optimizing digital marketing channels, executing and monitoring marketing automation campaigns, and ensuring data accuracy across all platforms. You will bridge the gap between Regional Marketing and Sales to ensure seamless campaign execution and actionable performance insights. Additionally, you'll oversee the creation of compelling B2B content, maintain website performance, and leverage key performance metrics to inform strategic decisions. Your expertise in marketing automation tools and CRM systems will be crucial in optimizing lead nurturing processes and driving overall business growth.

What you'll do:
  • Develop and implement regional digital marketing strategies that align with global marketing initiatives and regional market needs.
  • Manage and optimize digital marketing channels including SEO, SEM, email marketing, social media, and content marketing.
  • Build out and execute email marketing campaigns, including newsletters, promotional emails, and automated email sequences, ensuring effective segmentation and performance analysis.
  • Regularly update website content and manage website performance, implementing on-page SEO best practices and enhancing user experience.
  • Bridge Regional Marketing and Sales for efficient campaign execution and performance insights.
  • Handle the execution of marketing automation campaigns, including setting up workflows, creating landing pages, designing email templates, and maintaining a lead scoring system.
  • Ensure data accuracy and proper usage of the marketing automation tool.
  • Analyze and report on key performance metrics to measure campaign effectiveness and ROI, using insights to inform future strategies.
  • Monitor and report on key performance metrics to identify trends and areas for optimization.
  • Create and oversee compelling content tailored to the B2B audience, ensuring alignment with brand messaging and objectives.
  • Collaborate cross-functionally to ensure cohesive marketing efforts and alignment with overall business goals.
  • Stay updated with industry trends, digital marketing best practices, and emerging technologies to keep our strategies current and competitive.
  • Manage digital marketing budgets and ensure cost-effective allocation of resources.
  • Oversee the development and maintenance of marketing automation and CRM systems to streamline and enhance lead nurturing processes.
  • Other duties as assigned.
What you'll need:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, specifically within a B2B context.
  • Proven success in developing and executing data-driven digital marketing campaigns.
  • Experience working in a global company and collaborating with international teams.
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Microsoft Dynamics, HubSpot, Marketo, Salesforce, etc.
  • Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and geographies.
  • Creative thinking and problem-solving skills, with a proactive approach to identifying opportunities and addressing challenges.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Knowledge of SEO best practices and experience with content management systems (CMS).

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