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Regional Marketing Manager- Grand Rapids, MI
1 month ago
Are you looking for a career with a premier property management company? Do you want to be part of a team that was rated as one of the top 100 workplaces to be a part of by the Detroit Free Press, five years in a row? Are you searching for a company that celebrates the uniqueness that each individual brings to our team? Join KMG Prestige, where our motto to “Do the Right Thing” is not just words, it's who we are. We are seeking an Regional Marketing Manager in Grand Rapids, MI who is highly detail-oriented, has a positive attitude, and is self-motivated. Responsibilities: Oversee Digital Marketing Campaigns: Plan and execute online marketing strategies, including SEO, SEM, email marketing, and social media. Oversee all Marketing Collateral: Review all promotional materials such as brochures, flyers, and online content. Create Marketing Plans: Develop comprehensive marketing and outreach plans for your portfolio to drive occupancy and engagement. Analyze Marketing Data: Track and report on the performance of marketing strategies (email campaigns, Internet Listing Services, outreach, direct mailers, etc). Coordinate with Brand and Social Media Coordinators: Work with graphic designers and other creatives to develop engaging content. Resident Events and Marketing Events: Assist the site team in coordinating events such as open houses, ribbon cuttings, and community events. Assist with planning and implementation of monthly resident events. Ensure Brand Consistency: Maintain a cohesive brand image across all marketing channels and materials. Manage Vendor Relationships: Negotiate contracts and coordinate with external vendors for various marketing needs. Provide Training: Educate staff on best marketing practices, leasing skills, and new tools or technologies. Continuously build up and prepare team members for growth opportunities. Develop Promotional Strategies: Identify and implement new promotional opportunities to drive traffic and increase engagement. Innovative Research: Conduct cutting-edge research to stay up-to-date with the latest marketing trends and insights. Monitor Competitors: Keep an eye on competitors' marketing activities and adjust strategies accordingly. Be the master of your market by analyzing current economic and market trends. Implement CRM Tools: Train site teams on day-to-day lead management software and understanding of all CRM reporting. Relationship Building: Build and develop strong relationships with clients, vendors, and team members to foster collaboration. Work alongside Regional Property Managers to ensure overall success and alignment of marketing strategies. Work in New Construction Lease Ups: Seize the opportunity to be involved in new construction lease-up projects, contributing to their success. Budget Management: Assist with annual marketing budgets and monthly variance reviews for marketing spend. Site Visits: Conduct site visits to evaluate marketing, build relationships with teams, and ensure goals are being met. Team Cheerleader: Be a team cheerleader by bringing enthusiasm and fun to the workplace, fostering a positive and motivating environment. Qualifications: Proven experience in marketing, preferably in the real estate or property management industry Strong analytical skills and the ability to interpret data to make informed decisions Excellent communication and interpersonal skills Proficiency in digital marketing tools and platforms Creative mindset with the ability to think outside the box Ability to work independently and as part of a team Strong organizational skills and attention to detail We Have: Medical Dental Vision Telemedicine 401k (with employer match) Paid Time Off Life & Disability Insurance Tuition Reimbursement Pet Insurance Employee Assistance Program If you are excited to join a team that is striving to become the best, most respected property management company in the industry, please submit your resume. KMG Prestige is an Equal Opportunity Employer who is passionate about being a diverse and inclusive organization. Please contact us should you require accommodations in the application process.
