Digital Content Producer, WXMI

3 weeks ago

Grand Rapids, United States Scripps Media, Inc. Full time

WXMI, The E.W. Scripps Fox affiliate in Grand Rapids, Michigan is looking for a Digital Content Producer. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. The Digital Content Producer will create compelling content that is aligned with and enhances the station's and/or Scripps brand.

WHAT YOU'LL DO:

Write and edit content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.

Publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools.

Produce digital video when assigned.

Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

Build out special sections and site features to enhance coverage and increase user engagement.

Update and interact with fans/followers on social media.

Anchor/host content for digital platforms as assigned.

Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.

Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.

Optimize the user experience by tracking live web metrics and user experience best practices.

Apply Search Engine Optimization (SEO) best practices to every piece of content.

Perform other duties as assigned.

WHAT YOU'LL BRING:

BS/BA in related discipline preferred or equivalent years of experience

Generally 3+ years of experience in related field preferred

WHAT YOU'LL NEED:

Skilled with content management systems, hypertext markup language (HTML), audio editing, image editing, cascading style sheets (CSS) and social networking

Must have a strong desire to focus on web-based content

Must have basic HTML formatting skills and working knowledge file transfer protocol (FTP)/publishing web content 

Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking 

Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras

Must have working knowledge of how to use and update social media platforms 

Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website 

Basic video editing skills a plus 

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at .

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