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Senior Manager of Content Marketing
2 months ago
Noname Security, founded in 2020, is rapidly growing with more than 200 team members globally and only a year out of stealth the company is the first API Security Unicorn, at $1B valuation and $220M in total financing. Noname Security is also one of the fastest growing cybersecurity companies ever.
Our mission is to reduce the risk of API security vulnerabilities and cyber attacks. Our API Security Platform is an out-of-band solution that doesnt require agents or network modifications, and offers deeper visibility and security than API gateways, load balancers, and WAFs. No one addresses the API security challenge like Noname.
About The Role
AsDirector of Content Marketing, you will be a key member of the marketing organization and will lead the strategy and execution of all content marketing at the company. This important role reports to the Senior Director of Demand Generation.
Responsibilities:
Content Strategy and Planning
- Develop a comprehensive content marketing strategy aligned with the marketing organizations overall goals and objectives.
- Build out a quarterly content calendar aligned with the teams campaign launch schedule.
- Produce marketing content through a combination of working with third party resources, collaborating cross functionally with internal resources, and writing content yourself.
- This high quality content will span various channels, including demand gen assets, blog posts, customer stories, SEO-focused educational content and product content.
- Create content which addresses the full marketing funnel, helping to drive demand at the top of the funnel while also pushing opportunities through the middle and bottom of the funnel.
- Lead the marketing team in the adoption of a generative AI platform in order to scale our content production across the team and make it more efficient.
- Collaborate regularly with sales, customer success and product teams, as well as your colleagues within marketing.
- Build and maintain relationships with external collaborators, influencers, and industry experts.
- Establish key performance indicators (KPIs) for content marketing initiatives.
- Analyze and report on the performance of content marketing efforts, using data-driven insights to optimize strategies.
- 3 to 5 years of content marketing experience working for B2B technology companies
- Exceptional writing and editing skills
- Familiarity with SEO best practices and tools
- Familiarity with generative AI tools
- Proven experience working with 3rd party resources to generate high quality content
- Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
- Experience working for technology startups is a plus
- Experience working within the cybersecurity industry is a plus
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