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Senior Brand Marketing Manager

2 months ago

Palo Alto, United States Sanas Full time

Sanas is revolutionizing the way we communicate with the world’s first real-time algorithm, designed to modulate accents, eliminate background noises, and magnify speech clarity. Pioneered by seasoned startup founders with a proven track record of creating and steering multiple unicorn companies, our groundbreaking GDP-shifting technology sets a gold standard. Our initial deployment is laser-focused on elevating the standards of customer experience centers. Testimonials from our partners reveal staggering double-digit improvements in mission-critical KPIs, coupled with boosts in CSAT and NPS. More than just a tool, our technology champions a bias-free workspace. This not only fosters a positive work environment but has also been instrumental in reducing employee attrition and curbing training expenditures.

Sanas is a 100+ strong team, established in 2020. In this short span, we’ve successfully secured over $50 million in funding. Our innovation have been supported by the industry’s leading investors, including Insight Partners, Google Ventures, General Catalyst, Quiet Capital, and other influential investors. Our reputation is further solidified by collaborations with numerous Fortune 100 companies. With Sanas, you’re not just adopting a product; you’re investing in the future of communication.

As the Senior Brand Marketing Manager at Sanas, you will play a pivotal role in building and shaping our brand into an iconic name in the tech industry. You will be responsible for crafting and delivering compelling narratives that resonate with our audience and align with our mission of enhancing human connection through innovative AI technology.

Your mission is to bring the Sanas brand to life across all touchpoints, ensuring a cohesive and impactful presence in the market. You will lead creative initiatives that elevate our brand perception, tell the story of our technology, and inspire our target audience.

Key Responsibilities:

  • Brand Vision & Strategy: Develop and execute a comprehensive brand strategy that aligns with Sanas’s mission and business goals. Define the brand’s vision, voice, and positioning in the marketplace
  • Storytelling & Content Creation: Craft compelling stories that highlight the impact of Sanas’s speech-to-speech AI technology. Oversee the creation of high-quality content across various channels, including digital, social media, advertising, and events
  • Creative Direction: Lead the creative process from concept to execution, ensuring all brand touchpoints reflect Sanas’s values and vision. Collaborate with cross-functional teams to produce innovative campaigns and experiences
  • Market Research & Analysis: Conduct market research to understand our target audience, competitors, and industry trends. Use insights to refine brand strategies and creative approaches.
  • Leadership: Manage and mentor a team of creative professionals, agencies and stakeholders fostering a culture of creativity, innovation, and excellence. Guide the team to achieve exceptional standards in all creative outputs
  • Brand Consistency: Ensure consistency in brand messaging and visual identity across all platforms and communications. Maintain brand guidelines and oversee their implementation throughout the organization
  • Influence & Collaboration: Work closely with internal and external stakeholders to build alignment and buy-in for brand initiatives. Influence decision-making through clear and persuasive communication
  • Adaptability & Problem Solving: Navigate challenges and changes with flexibility and resilience. Provide solutions that keep the brand moving forward in dynamic environments
  • Performance Metrics: Establish KPIs to measure the success of brand initiatives and creative campaigns. Regularly report on performance and optimize strategies based on data-driven insights
Qualifications:
  • Bachelor’s degree in Marketing, Communications, Design, or a related field (Master’s preferred)
  • 7+ years of experience in brand management, creative direction, or a similar role
  • Proven track record of building and managing successful brands, particularly in the tech industry
  • Strong portfolio showcasing creative projects and campaigns that align with brand strategy
  • Experience leading and mentoring creative teams
  • Excellent project management skills with the ability to juggle multiple priorities
  • Deep understanding of digital marketing, content creation, and social media strategies
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