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Senior Strategy Manager

2 months ago

Palo Alto, United States Tencent America LLC Full time
Responsibilities:
  • Lead strategic planning across multiple dimensions such as business, management, and market for the studio, with a focus on Miniclip's global and China markets.
  • Oversee overall project management for both domestic and international business, ensuring projects progress as planned, particularly in collaboration with Miniclip.
  • Drive business communications, exploring various opportunities including domestic product distribution, collaborative development, and other partnerships with Miniclip.
  • Develop and implement comprehensive marketing strategies to drive adoption and usage of Miniclip's products in both global and China markets.
  • Identify target user segments and lead the development of targeted marketing campaigns to reach and engage them effectively.
  • Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings.
  • Analyze marketing campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness.
  • Fully leverage product offerings (events, revenue contents) to ensure lower channel costs.
  • Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.
Requirements:
  • Bachelor's degree or above;
  • Minimum of 10 years of relevant work experience, with a significant portion in senior strategic planning or project management roles within the gaming industry.
  • Proven track record of leading and delivering successful strategic initiatives and projects.
  • Highly motivated and driven individuals who are creative, adaptable, and enjoy solving challenging problems in the game industry.
  • Possess advanced logical, analytical, and critical thinking abilities in identifying problems and formulating effective solutions.
  • Exceptional project management skills with a proven track record of successful project deliveries at a senior level.
  • Outstanding written and oral communication skills in both Mandarin and English, with the ability to effectively collaborate with cross-functional teams and executive stakeholders.
  • Highly passionate about games with extensive knowledge of the gaming industry; having a deep curiosity for game products and the industry's best practices.

Location State(s): California, Washington. The base pay range for this position in the state(s) above is $110,400 to $300,000 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

Employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees are also eligible to participate in the Company’s 401(k) plan, accrue from 15 up to 25 days of vacation leave per year, up to 10 paid holidays per year, 2 floating holidays and accrue up to 10 days of paid sick leave per year. Your benefits eligibility requirement will be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may be pro-rated for those who start working during the calendar year.

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