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Marketing Specialist

3 months ago

Pittsburgh, United States BD&E Full time

BD&E is a nationally recognized branding and marketing firm based in Pittsburgh, Pennsylvania. We are currently looking for a creative individual to join our expanding team. This person will be directly involved in the development and execution of marketing and branding initiatives across multiple channels. Candidates should have a track record of contributing to outstanding, multichannel advertising or marketing campaigns that not only look great but perform effectively as well. The ideal candidate is a forward-thinker who is aware of current trends and has excellent verbal and written communication skills to excel in a fast-paced environment. It’s an exciting time to join our team This is an in-house position for an existing financial industry client.

Candidate must be fully proficient (skills and understanding) in relevant applications and media, including but not limited to: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, etc.), Microsoft 365 Application Suite, and all social media platforms. Prior experience working on a wide range of marketing activities, including branding, communications, advertising, email and digital marketing, and general content creation is required. WordPress experience is a plus.

Responsibilities Include: Support management team in preparing marketing content for publication and distribution across various channels. Contribute to brainstorming meetings and development of new ideas. Strategize, manage, and execute print and digital marketing efforts, including website updates, digital advertising, email campaigns, and social media. Assist with copywriting and editing a variety of content. Design visually compelling direct-response campaigns and creative projects to implement across all channels to retain and attract new customers and evaluate their success using various metrics. Prepare PowerPoint presentations. Conceptualize and deliver creative content, including written, photo, and video assets to align with the brand’s voice. Help organize and attend marketing activities/events to help raise and extend brand awareness. Contribute to brainstorming meetings and development of new ideas. Work internally to guide staff in a unified approach true to the client’s brand. Assist in the preparation of RFPs. Manage company’s digital asset management program. Oversee marketing department interns. Manage and meet project deadlines.

Job Requirements: Minimum of 5 years’ experience in marketing, communications, and graphic design. Ability to write enticing and highly engaging content. Excellent written and verbal communication skills. Highly organized and process oriented with meticulous attention to detail. Knowledge of or experience with financial services is a plus.

Hiring Process: Submit resume with portfolio link. Interview via video conferencing. Shortlisted candidates will interview face-to-face. Reference checks. Get started

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