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Director, Product Marketing
2 months ago
The Director, Product Marketing, will be responsible for strengthening the Gilbarco Veeder-Roots go-to-market approach, for both Dispenser and Environmental Systems product lines. Responsibilities include consumer product marketing strategy in coordination with the product development process, distributor marketing engagement, and customer research. This position will define product marketing objectives, and work with cross-functional partners to implement respective key results.
What You Will Do (Job Responsibilities)
Develop, articulate, and champion a product marketing vision and strategy for Dispenser and Environmental Systems products, including leading product go-to-market efforts.
Drive coordination and alignment with cross-functional stakeholders (including Product, Digital, Brand Marketing, Sales, Finance and more).
Influence business direction and develop strategic product input and positioning through lens of broader vision, consumer needs, and competitive landscape.
Lead insights and research efforts to engage in customer segmentation and identify as well as address the needs of our customers.
Identify product growth opportunities through marketing efforts and work with cross-functional partners to test and implement.
Work cross-functionally with sales and training, strategic channel partners and product management to maximize awareness and effectiveness of pull-through strategies. Work effectively as a partner with other team leaders to drive sales and enhance the overall Gilbarco Veeder-Root brand.
Develop and manage the product marketing budget.
Lead, manage, and develop teams of product marketing professionals.
Evaluate product sales performance and recommend improvements.
Qualifications:
The successful candidate will have 5-10 years of corporate product marketing/product management experience, preferably product marketing, with a record of achievement working at a senior level.
Marketing leadership experience with a large, well-respected, multi-brand consumer products manufacturing company or large multi-site, multi-brand retail organization.
Deep understanding of marketing and strategy development, with experience in product and brand consumer marketing.
Bachelor’s Degree or equivalent experience required; Masters preferred.
Experience successfully leading and developing teams of marketing professionals.
Proficiency with Microsoft Office Suite.Expertise in Excel and PowerPoint
Ability to present to C-Suite level contacts in channel and sales leaders within the organization.
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