Director Database Marketing
3 weeks ago
Primary Purpose
The Director of Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director of Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.
- Executes Direct Marketing strategy across properties covering gaming and non‐gaming campaigns.
- Oversees final deployment to customers and conducts final error checks.
- Establishes and fosters best practices that optimize database segmentation and campaign process.
- Trains managers/specialists to ensure accurate and timely codification.
- Drives “user adoption” of marketing technology; and collaborates with IT to troubleshoot issues.
- Responsible for spot checking within campaigns and ensuring rules have been applied.
- Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.
- Manages test and learn campaigns, and implements changes from key learnings.
- Achieves Key Performance Indicators: Average execution time per campaign, percentage of on‐time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage.
- Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensures each employee completes all required departmental and company training and conducts periodic performance evaluations.
- Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.
- Bachelor's Degree or equivalent experience
- 4+ Years of Prior Relevant Experience
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