Director Database Marketing

3 weeks ago


Springfield, United States MGM Resorts International Full time
Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.
Primary Purpose
The Director of Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director of Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.
  • Executes Direct Marketing strategy across properties covering gaming and non‐gaming campaigns.
  • Oversees final deployment to customers and conducts final error checks.
  • Establishes and fosters best practices that optimize database segmentation and campaign process.
  • Trains managers/specialists to ensure accurate and timely codification.
  • Drives “user adoption” of marketing technology; and collaborates with IT to troubleshoot issues.
  • Responsible for spot checking within campaigns and ensuring rules have been applied.
  • Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.
  • Manages test and learn campaigns, and implements changes from key learnings.
  • Achieves Key Performance Indicators: Average execution time per campaign, percentage of on‐time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage.
  • Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensures each employee completes all required departmental and company training and conducts periodic performance evaluations.
  • Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.
Minimum Requirements
  • Bachelor's Degree or equivalent experience
  • 4+ Years of Prior Relevant Experience

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